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Risk-Focused E-Commerce Adoption Model: A Cross-Country Study

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  • Jinsoo Park
  • Dongwon Lee
  • Joongho Ahn

Abstract

While e-commerce has proliferated with the growth of the Internet, there have been insufficient research efforts concerning its status in Korea. The United States, in contrast, has made significant efforts in making empirical research on the consumer's adoption of e-commerce. This paper validates the e-Commerce Adoption Model (e- CAM) on the two countries. E-CAM integrates the technology acceptance model with the theories of perceived risk to explain the e-commerce adoption. The study findings not only provide interim support for the generalizability of e-CAM, but also suggest that online firms should consider these contextual factors in order to facilitate consumers' adoption behavior.

Suggested Citation

  • Jinsoo Park & Dongwon Lee & Joongho Ahn, 2004. "Risk-Focused E-Commerce Adoption Model: A Cross-Country Study," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 7(2), pages 6-30, April.
    • Handle: RePEc:taf:ugitxx:v:7:y:2004:i:2:p:6-30
    DOI: 10.1080/1097198X.2004.10856370
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    Cited by:

    1. Bo-Chiuan Su & Li-Wei Wu & Ying-Chi Yen, 2021. "Antecedents and Consequences of Trust and Loyalty in Physical Banks Affecting Mobile Payments," Sustainability, MDPI, vol. 13(22), pages 1-27, November.
    2. Isaac Kofi Mensah & Guohua Zeng & Chuanyong Luo, 2023. "Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students," SAGE Open, , vol. 13(2), pages 21582440231, June.
    3. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(5), pages 15-23, May.
    4. Raouf Jaziri & Mohammad Miralam, 2019. "Modelling the crowdfunding technology adoption among novice entrepreneurs: an extended tam model," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 2159-2179, June.
    5. Ludwig Christian Schaupp & Lemuria Carter, 2010. "The impact of trust, risk and optimism bias on E-file adoption," Information Systems Frontiers, Springer, vol. 12(3), pages 299-309, July.
    6. Chankook Park & Min Jeong, 2021. "A Study of Factors Influencing on Passive and Active Acceptance of Home Energy Management Services with Internet of Things," Energies, MDPI, vol. 14(12), pages 1-17, June.
    7. Yisak Jang & Li Miao & Chih-Chien Chen, 2023. "Book now, pay later: the effects of delays in payments and temporal distance on consumers’ perceptions and purchase intention," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(5), pages 374-384, October.
    8. Hera Laxmi Devi Septiani & Ujang Sumarwan & Lilik Noor Yuliati & Kirbrandoko Kirbrandoko, 2020. "Understanding the Factors Driving Farmers to Adopt Peer-to-Peer Lending Sharing Economy," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 13-21.
    9. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, LAR Center Press, vol. 5(5), pages 15-23, May.
    10. Nahid Malazizi & Habib Alipour & Hossein Olya, 2018. "Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
    11. Alrawad, Mahmaod & Lutfi, Abdalwali & Alyatama, Sundus & Al Khattab, Adel & Alsoboa, Sliman S. & Almaiah, Mohammed Amin & Ramadan, Mujtaba Hashim & Arafa, Hussin Mostafa & Ahmed, Nazar Ali & Alsyouf, , 2023. "Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    12. Xia, Dongqin & Li, Yazhou & He, Yanling & Zhang, Tingting & Wang, Yongliang & Gu, Jibao, 2019. "Exploring the role of cultural individualism and collectivism on public acceptance of nuclear energy," Energy Policy, Elsevier, vol. 132(C), pages 208-215.
    13. Ather Akhlaq & Ejaz Ahmed, 2016. "Gender Differences Among Online Shopping Factors In Pakistan," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 7(1).

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