IDEAS home Printed from https://ideas.repec.org/a/taf/tjisxx/v17y2008i1p4-11.html
   My bibliography  Save this article

The role of perceived enjoyment and social norm in the adoption of technology with network externalities

Author

Listed:
  • Astrid Dickinger
  • Mitra Arami
  • David Meyer

Abstract

The emergence of highly interactive media and the increased connectivity among people call for an investigation of usage behaviour of those media. People tend to rely heavily on peer-to-peer interaction influencing the adoption of new media formats that enhance this interactivity. The first explorative phase of this research consists of interviews with experts and focus groups and builds the basis of the proposed framework and measurement model. Then, a Structural Equation Modelling approach is used to assess the relative importance and the strength between different constructs, including perceived enjoyment, social norm, usefulness, ease of use and intention to use. The results indicate that perceived enjoyment and social norm are important antecedents for the adoption of technology with network externalities.

Suggested Citation

  • Astrid Dickinger & Mitra Arami & David Meyer, 2008. "The role of perceived enjoyment and social norm in the adoption of technology with network externalities," European Journal of Information Systems, Taylor & Francis Journals, vol. 17(1), pages 4-11, February.
    • Handle: RePEc:taf:tjisxx:v:17:y:2008:i:1:p:4-11
    DOI: 10.1057/palgrave.ejis.3000726
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1057/palgrave.ejis.3000726
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/palgrave.ejis.3000726?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yen, Barbara T.H. & Mulley, Corinne & Meza, Gerardo, 2023. "Exploring the attitudes and perceptions influencing user participation in gamification schemes for TDM," Research in Transportation Economics, Elsevier, vol. 99(C).
    2. Chakraborty, Debarun & Patre, Smruti & Tiwari, Devisha, 2023. "Metaverse mingle: Discovering dating intentions in metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    3. Dang, Ngoc Bich & Bertrandias, Laurent, 2023. "Social robots as healing aids: How and why powerlessness influences the intention to adopt social robots," Technological Forecasting and Social Change, Elsevier, vol. 196(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:tjisxx:v:17:y:2008:i:1:p:4-11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/tjis .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.