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Conceptualization and assessment of E-service quality for luxury brands

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  • Jung-Hwan Kim
  • Minjeong Kim

Abstract

Designed as a two-part study, the current study systematically evaluates the e-service quality performance of luxury fashion websites (Study 1) and investigates actual shoppers’ perceptions and evaluations of the e-service quality of luxury fashion websites and their influence on e-satisfaction and e-loyalty (Study 2). This study further examines the moderating role of luxury online shoppers’ income levels in the relationship among perceptions and evaluations of e-service quality, e-satisfaction, and e-loyalty. The results of the study confirm a preliminary stage of e-commerce development for luxury fashion websites, revealing a large gap between online and offline experiences. The comprehensive e-service attributes identified and empirically tested in the study will be useful to both academic researchers and industry practitioners not only for assessing current e-service quality, but also identifying specific areas for improvement.

Suggested Citation

  • Jung-Hwan Kim & Minjeong Kim, 2020. "Conceptualization and assessment of E-service quality for luxury brands," The Service Industries Journal, Taylor & Francis Journals, vol. 40(5), pages 436-470, April.
  • Handle: RePEc:taf:servic:v:40:y:2020:i:5:p:436-470
    DOI: 10.1080/02642069.2018.1517755
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    Cited by:

    1. Watanabe, Chihiro & Akhtar, Waleed & Tou, Yuji & Neittaanmäki, Pekka, 2022. "A new perspective of innovation toward a non-contact society - Amazon's initiative in pioneering growing seamless switching," Technology in Society, Elsevier, vol. 69(C).
    2. Lova Rajaobelina & Isabelle Brun & Nour Kilani & Line Ricard, 2022. "Examining emotions linked to live chat services: The role of e-service quality and impact on word of mouth," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(3), pages 232-249, September.

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