IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v23y2003i3p165-178.html
   My bibliography  Save this article

Demographic and Sponsorship Considerations for Jazz and Classical Music Festivals

Author

Listed:
  • Steve Oakes

Abstract

This article highlights the need for enhanced managerial awareness of the demographic profile of the audience for arts festivals. More specifically, comparison is drawn between classical music and jazz audiences at major UK festivals in order to highlight the appropriateness of a strategic fit between the demographics of music festival patrons and sponsoring organisation target segments. The potential demand for increased cross-selling of other live entertainment services is examined, and factors impacting upon accurate and erroneous recall of festival sponsor are explored.

Suggested Citation

  • Steve Oakes, 2003. "Demographic and Sponsorship Considerations for Jazz and Classical Music Festivals," The Service Industries Journal, Taylor & Francis Journals, vol. 23(3), pages 165-178.
    • Handle: RePEc:taf:servic:v:23:y:2003:i:3:p:165-178
    DOI: 10.1080/714005121
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/714005121
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/714005121?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. T. Bettina Cornwell & Youngbum Kwon, 2020. "Sponsorship-linked marketing: research surpluses and shortages," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 607-629, July.
    2. Loureiro, Sandra Maria Correia & Guerreiro, João & Japutra, Arnold, 2021. "How escapism leads to behavioral intention in a virtual reality store with background music?," Journal of Business Research, Elsevier, vol. 134(C), pages 288-300.
    3. T. Bettina Cornwell & Michael S. Humphreys & Emerald A. Quinn & Anna R. McAlister, 2012. "Memory of Sponsorship-Linked Marketing Communications," SAGE Open, , vol. 2(4), pages 21582440124, December.
    4. Julia Hiscock & David E. Hojman, 2004. "Where Have All the Flowers Gone? Coase Theorem Failures in English Summer Cultural Events: The Case of Sidmouth International Festival," Working Papers 200406, University of Liverpool, Department of Economics.
    5. Hojman, David E. & Hiscock, Julia, 2010. "Interpreting suboptimal business outcomes in light of the Coase Theorem: Lessons from Sidmouth International Festival," Tourism Management, Elsevier, vol. 31(2), pages 240-249.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:23:y:2003:i:3:p:165-178. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.