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What Makes for a Successful Hotel? Insights on Hotel Management Following 15 Years of Hotel Occupancy Analysis in England

Author

Listed:
  • D. Jeffrey
  • R.R.D. Barden
  • P.J. Buckley
  • N.J. Hubbard

Abstract

Time series analyses of daily and monthly occupancy rates in different samples of hotels in England over a 15-year period reveal consistent temporal components of occupancy performance. These differentiate hotels in terms of overall occupancy levels, seasonality, length of season, trend and within-week variations. The components are related to the characteristics of hotels and their management using statistical methods and structured interview surveys, and the factors affecting occupancy performance of hotels are identified and calibrated. The policy implications for the results for successful hotel marketing and management are extracted.

Suggested Citation

  • D. Jeffrey & R.R.D. Barden & P.J. Buckley & N.J. Hubbard, 2002. "What Makes for a Successful Hotel? Insights on Hotel Management Following 15 Years of Hotel Occupancy Analysis in England," The Service Industries Journal, Taylor & Francis Journals, vol. 22(2), pages 73-88.
    • Handle: RePEc:taf:servic:v:22:y:2002:i:2:p:73-88
    DOI: 10.1080/714005078
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    Cited by:

    1. Seung Hyun Lee & Jaeyong Lee, 2020. "Does price gouging happen in the lodging industry? Case of Hurricane Florence," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 151-161, June.
    2. Kenichi Shimamoto, 2019. "Examining the Seasonality of Travel-Related Expenditure by Travel Purpose: The Case of Japan," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 12(1), pages 55-72.
    3. Connell, Joanne & Page, Stephen J. & Meyer, Denny, 2015. "Visitor attractions and events: Responding to seasonality," Tourism Management, Elsevier, vol. 46(C), pages 283-298.
    4. Robertico Croes & Kelly J. Semrad, 2012. "Discounting Works in the Hotel Industry: A Structural Approach to Understanding Why," Tourism Economics, , vol. 18(4), pages 769-779, August.
    5. Craig A. Depken & E. Frank Stephenson, 2018. "Hotel Demand Before, During, And After Sports Events: Evidence From Charlotte, North Carolina," Economic Inquiry, Western Economic Association International, vol. 56(3), pages 1764-1776, July.

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