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Internal Marketing and Customer Driven Wavefronts

Author

Listed:
  • Roger F. Brooks
  • Ian N Lings
  • MARTINA A BOTSCHEN

Abstract

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Suggested Citation

  • Roger F. Brooks & Ian N Lings & MARTINA A BOTSCHEN, 1999. "Internal Marketing and Customer Driven Wavefronts," The Service Industries Journal, Taylor & Francis Journals, vol. 19(4), pages 49-67, October.
    • Handle: RePEc:taf:servic:v:19:y:1999:i:4:p:49-67
    DOI: 10.1080/02642069900000044
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    Citations

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    Cited by:

    1. Dr. Neelotpaul Banerjee & Santosh Sah, 2012. "A Comparative Study of Customers¡¯ Perceptions of Service Quality Dimensions between Public and Private Banks in India," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 3(5), pages 33-44, September.
    2. Karsten Hadwich & Corina Keller, 2015. "Interne Servicequalität in Unternehmen: Eine empirische Untersuchung der Einflussfaktoren und Auswirkungen," Schmalenbach Journal of Business Research, Springer, vol. 67(2), pages 170-205, May.
    3. Fevi Syaifoelida & Puteri Azman & Iszmir Ismail & M. R. Eqwan, 2016. "The Quanti cation of Two Grading Elements in Satisfaction based onServQual Approach by Using IPA and Kano Method: Automotive Industry," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 1(1), pages 60-66.
    4. Kenton B. Walker & Gary M. Fleischman & Eric N. Johnson, 2011. "Perceptions Of Management Accounting Services," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(1), pages 111-123.
    5. Katarzyna Puszko, 2021. "Denotation of Leadership Efficiency," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 664-676.
    6. Dr.Mallika Srivastava & Samantak Bhadra & Siddharth Goli & Trisha Kumar Kamisetti, 2015. "Customer Service Quality at Retail Stores in Hyderabad Airport," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 6(3), pages 43-52, September.
    7. Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
    8. Vlad I. RO?CA, 2017. "Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(4), pages 406-420, October.
    9. Petr Jirsák & Petr Kolář, 2012. "Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2012(3), pages 46-50.
    10. Aspasia Goula & Theodoros Rizopoulos & Maria-Aggeliki Stamouli & Martha Kelesi & Evridiki Kaba & Sotirios Soulis, 2022. "Internal Quality and Job Satisfaction in Health Care Services," IJERPH, MDPI, vol. 19(3), pages 1-17, January.
    11. Thomaidou Pavlidou, Christina & Efstathiades, Andreas, 2021. "The effects of internal marketing strategies on the organizational culture of secondary public schools," Evaluation and Program Planning, Elsevier, vol. 84(C).

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