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Coopeting to Survive; Surviving Coopetition

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  • Elena Bonel
  • Elena Rocco

Abstract

This study is based on an inductive study, and it aims to present the theoretical distinctions of the possible unintended effects caused by coopetition. The study focuses on San Benedetto SpA, an Italian drinks and bottling company that survived competition in the soft drinks and beverages industry thanks to a coopetition-driven strategy. In addition to competitors such as Ferrero and Schweppes, big players such as Coca-Cola and Pepsi Co. signed contracts with San Benedetto. However, following coopetition, there emerged several differently originated interferences in the firm's original business model. This study highlights that the inability to fully foresee the effects of coopetition, and eventually to metabolize them, might in the long run turn coopetition from opportunity into a trap.

Suggested Citation

  • Elena Bonel & Elena Rocco, 2007. "Coopeting to Survive; Surviving Coopetition," International Studies of Management & Organization, Taylor & Francis Journals, vol. 37(2), pages 70-96, January.
    • Handle: RePEc:taf:mimoxx:v:37:y:2007:i:2:p:70-96
    DOI: 10.2753/IMO0020-8825370204
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    Citations

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    Cited by:

    1. Joanna Cygler & Włodzimierz Sroka & Marina Solesvik & Katarzyna Dębkowska, 2018. "Benefits and Drawbacks of Coopetition: The Roles of Scope and Durability in Coopetitive Relationships," Sustainability, MDPI, vol. 10(8), pages 1-24, August.
    2. Massari, Giovanni Francesco & Giannoccaro, Ilaria, 2021. "Investigating the effect of horizontal coopetition on supply chain resilience in complex and turbulent environments," International Journal of Production Economics, Elsevier, vol. 237(C).
    3. Ding, Shasha & Sun, Hao & Sun, Panfei & Han, Weibin, 2022. "Dynamic outcome of coopetition duopoly with implicit collusion," Chaos, Solitons & Fractals, Elsevier, vol. 160(C).
    4. Della Corte, Valentina & Aria, Massimo, 2016. "Coopetition and sustainable competitive advantage. The case of tourist destinations," Tourism Management, Elsevier, vol. 54(C), pages 524-540.
    5. Xue, Jinjie & Liu, Junqi & Geng, Zizhen & Yuan, Hongping & Chao, Lei, 2023. "Why and when do paradoxical management capabilities matter to paradoxical pressure? An empirical investigation of the role of coopetition," Technovation, Elsevier, vol. 120(C).
    6. Caplan, Arthur J., 2023. "Regulating coopetition in an EV charging market," Economic Modelling, Elsevier, vol. 118(C).
    7. Carlos Devece & D. Enrique Ribeiro-Soriano & Daniel Palacios-Marqués, 2019. "Coopetition as the new trend in inter-firm alliances: literature review and research patterns," Review of Managerial Science, Springer, vol. 13(2), pages 207-226, April.
    8. Steve Kyungjae Lee, 2021. "Family Firms Can Perform Better by Overcoming Strategic Unwillingness: Implications of “Familiness” for Coopetition Strategy," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 10(2), pages 1-1, October.
    9. Sascha Kraus & Fabian Meier & Thomas Niemand & Ricarda B. Bouncken & Paavo Ritala, 2018. "In search for the ideal coopetition partner: an experimental study," Review of Managerial Science, Springer, vol. 12(4), pages 1025-1053, October.
    10. Martin Schnitzer & Maximilian Seidl & Philipp Schlemmer & Mike Peters, 2018. "Analyzing the Coopetition between Tourism and Leisure Suppliers—A Case Study of the Leisure Card Tirol," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    11. Anne-Sophie Fernandez & Françoise Pierrot, 2012. "Une Lecture Strategique Du Processus D'Harmonisation Comptable Internationale : Le Cas Des Relations Entre Le Fasb Et L'Iasb," Post-Print hal-00937915, HAL.
    12. Dorn, Stefanie & Schweiger, Bastian & Albers, Sascha, 2016. "Levels, phases and themes of coopetition: A systematic literature review and research agenda," European Management Journal, Elsevier, vol. 34(5), pages 484-500.
    13. Basole, Rahul C. & Park, Hyunwoo & Barnett, Brandon C., 2015. "Coopetition and convergence in the ICT ecosystem," Telecommunications Policy, Elsevier, vol. 39(7), pages 537-552.
    14. Eduard Gabriel Ceptureanu & Sebastian Ion Ceptureanu & Violeta Radulescu & Stefan Alexandru Ionescu, 2018. "What Makes Coopetition Successful? An Inter-Organizational Side Analysis on Coopetition Critical Success Factors in Oil and Gas Distribution Networks," Energies, MDPI, vol. 11(12), pages 1-20, December.

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