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Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education

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  • Ugar Yavas
  • Donald J. Shemwell

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Suggested Citation

  • Ugar Yavas & Donald J. Shemwell, 1996. "Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(2), pages 75-84, July.
    • Handle: RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84
    DOI: 10.1300/J050v07n02_06
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    Cited by:

    1. Shakeel Ahmed & Muhammad Hasnain Ali, 2022. "Institutional Service Quality, Word of Mouth and Institutional Image: An Empirical Study of Pakistani Universities," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(1), pages 18-30, March.
    2. Hemsley-Brown, Jane & Goonawardana, Shivonne, 2007. "Brand harmonization in the international higher education market," Journal of Business Research, Elsevier, vol. 60(9), pages 942-948, September.
    3. Marta Retamosa & Ángel Millán & Miguel Moital, 2020. "Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 57-77, May.
    4. Istvan ZSIGMOND & Timea PORTIK, 2017. "Communication Management in Educational Institutions," Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Filosofie si Stiinte umaniste/ Logos Universality Mentality Education Novelty - Section: Philosophy and Humanistic Sciences, Editura Lumen, Department of Economics, vol. 5(2), pages 27-37, December.
    5. Ramón Álvarez Vaz & Danny Freira & Elena Vernazza & Helena Alves, 2016. "Can students’ satisfaction indexes be applied the same way in different countries?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 101-118, July.
    6. Kudlats, Jerry & Money, Arthur & Hair, Joseph F., 2014. "Correspondence analysis: A promising technique to interpret qualitative data in family business research," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 30-40.

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