IDEAS home Printed from https://ideas.repec.org/a/taf/jmkthe/v15y2005i2p31-46.html
   My bibliography  Save this article

Factors Influencing International Students' Choice of an Education Destination--A Correspondence Analysis

Author

Listed:
  • Tekle Shanka
  • Vanessa Quintal
  • Ruth Taylor

Abstract

A correspondence analysis technique was employed to elicit information from international students pertaining to their choice of study destination. A survey of international students at a major Australian university revealed that the proximity of the city to the students' home countries, in addition to safety, the educational quality/variety, etc. were the main reason for choosing this city for their study. Other reasons for choice included cost of living and tuition fees. A correspondence analysis (CA) data analysis technique was employed resulting in a two-dimension solution on a safety/proximity and quality/familiarity continuum was considered acceptable. The two-dimension solution with a significant chi-square (χ-super-2) value accounted for 93% of the total variance explained. Results were discussed and future research directions were indicated.

Suggested Citation

  • Tekle Shanka & Vanessa Quintal & Ruth Taylor, 2005. "Factors Influencing International Students' Choice of an Education Destination--A Correspondence Analysis," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 15(2), pages 31-46, March.
    • Handle: RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46
    DOI: 10.1300/J050v15n02_02
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1300/J050v15n02_02
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1300/J050v15n02_02?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yasine A. Qandile & Natalia Oganesyants, 2014. "Positioning for International Market Segments in Higher Education: Evidence from Saudi Arabia," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 6(2), pages 61-69.
    2. Dina Maria Amaro & Alzira Maria Ascensão Marques & Helena Alves, 2019. "The impact of choice factors on international students’ loyalty mediated by satisfaction," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 211-233, December.
    3. Ionela MANIU & George C. MANIU, 2014. "Educational Marketing: Factors Influencing The Selection Of A University," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 37-42, November.
    4. Erin E. McCarthy & Arup K. Sen & Bonnie Fox Garrity, 2012. "Factors That Influence Canadian Students’ Choice Of Higher Education Institutions In The United States," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 4(2), pages 85-95.
    5. Raposo, Mário & Alves, Helena, 2007. "A model of university choice: an exploratory approach," MPRA Paper 5523, University Library of Munich, Germany.
    6. Caruso, Raul & de Wit, Hans, 2013. "Determinants of Mobility of Students in Europe: a preliminary quantitative study," MPRA Paper 49808, University Library of Munich, Germany.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/WMHE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.