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Willingness to Pay for Online News: An Empirical Study on the Viability of the Subscription Model


  • Hsiang Iris Chyi


As no business models seem to generate reliable revenue streams for online news services, many publishers see the subscription model as a last resort for survival although little evidence suggests users are ready to pay for online news at this moment. A random-sample telephone survey of 853 Hong Kong residents found very few users actually responded to paid content and most had no intent to pay in the future. Hierarchical regression analysis showed that age and newspaper use are related to paying intent, whereas income is not. Online publishers may consider the economic implications before adopting the subscription model.

Suggested Citation

  • Hsiang Iris Chyi, 2005. "Willingness to Pay for Online News: An Empirical Study on the Viability of the Subscription Model," Journal of Media Economics, Taylor & Francis Journals, vol. 18(2), pages 131-142.
  • Handle: RePEc:taf:jmedec:v:18:y:2005:i:2:p:131-142
    DOI: 10.1207/s15327736me1802_4

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    Cited by:

    1. Massimo FLORIO & Emanuela SIRTORI, 2014. "The Evaluation of Research Infrastructures: a Cost-Benefit Analysis Framework," Departmental Working Papers 2014-10, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    2. Florio, Massimo & Sirtori, Emanuela, 2016. "Social benefits and costs of large scale research infrastructures," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 65-78.

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