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Standards and export performance in developing countries: Evidence from Pakistan


  • Oliver Masakure
  • Spencer Henson
  • John Cranfield


Several studies have analyzed the exporting pattern and performance of firms located in a developing country. However, there is limited work on the impact of standards on the performance of developing country exporting firms. This paper uses data from Pakistan to assess the effects of ISO 9000 certification on export sales and share of exports (relative to domestic and export sales) for textiles and the agro-food sector. As certification is not randomly assigned but there is 'self-selection into treatment', we use propensity matching methods to estimate the causal effect of certification on the change in the firms' value of export sales between 2000 and 2004. The results show that export performance is positively correlated with ISO 9000 certification.

Suggested Citation

  • Oliver Masakure & Spencer Henson & John Cranfield, 2009. "Standards and export performance in developing countries: Evidence from Pakistan," The Journal of International Trade & Economic Development, Taylor & Francis Journals, vol. 18(3), pages 395-419.
  • Handle: RePEc:taf:jitecd:v:18:y:2009:i:3:p:395-419 DOI: 10.1080/09638190902986538

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    References listed on IDEAS

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    Cited by:

    1. repec:idb:idbbks:6668 is not listed on IDEAS
    2. Cristina Robledo-Ardila & Alejandro Londoño Avila, 2014. "International standard certifications and export performance of top four Colombian banana exporters," REVISTA CIENCIAS ESTRATÉGICAS, UNIVERSIDAD PONTIFICIA BOLIVARIANA, April.
    3. Rashid Amjad & Ejaz Ghani & Musleh ud Din & Tariq Mahmood, 2012. "Export Barriers in Pakistan: Results of a Firm-Level Survey," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 17(Special E), pages 103-134, September.
    4. Coslovsky, Salo V., 2014. "Economic Development without Pre-Requisites: How Bolivian Producers Met Strict Food Safety Standards and Dominated the Global Brazil-Nut Market," World Development, Elsevier, vol. 54(C), pages 32-45.
    5. Neda Trifkovic, 2016. "Private standards and labour productivity in the food sector in Viet Nam," WIDER Working Paper Series 163, World Institute for Development Economic Research (UNU-WIDER).
    6. Ahmed Agyapong & Hannah Vivian Osei & Samuel Yaw Akomea, 2015. "Marketing Capability, Competitive Strategies And Performance Of Micro And Small Family Businesses In Ghana," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-25, December.
    7. Trifkovic Neda, 2015. "Spillover Effects of International Standards: Work Conditions in Vietnamese Small and Medium Enterprises," WIDER Working Paper Series 047, World Institute for Development Economic Research (UNU-WIDER).
    8. repec:eee:wdevel:v:97:y:2017:i:c:p:79-101 is not listed on IDEAS
    9. Iguchi, Hakaru & Arimura, Toshi H. & Michida, Etsuyo, 2015. "Adoption of ISO9001 through supply chain in Vietnam : impacts of FDI and product-related environmental regulation," IDE Discussion Papers 497, Institute of Developing Economies, Japan External Trade Organization(JETRO).
    10. Juan S. Blyde & Christian Volpe Martincus & Danielken Molina, 2014. "Fábricas sincronizadas: América Latina y el Caribe en la era de las Cadenas Globales de Valor," IDB Publications (Books), Inter-American Development Bank, number 86755 edited by Juan S. Blyde, February.

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    standards; trade; Pakistan; developing countries; exports;


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