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Gender, social salience, and social performance: how women pursue and perform in social ventures

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  • Jason Lortie
  • Gary J. Castrogiovanni
  • Kevin C. Cox

Abstract

We investigate how women that start organizations contribute to the creation of social value in communities and society. We draw on theory from gender self-schemas and social identity theory to explain how women with a female gender-self schema have a natural inclination to create organizations with social goals and intentions in mind. We label these social goals and intentions as social salience and draw on goal theory and existing understandings on intentions to explain how the presence of a social salience in an organization is related to the social performance of their organization. Utilizing structural equation modeling, we show that gender positively influences social salience that subsequently has a positive relationship with the social performance of the organization. We also show that social salience fully mediates the relationship between gender and social performance implying that gender alone is not enough to explain the social performance of an organization. We conclude by highlighting the implications, contributions, and future research that result from our findings.

Suggested Citation

  • Jason Lortie & Gary J. Castrogiovanni & Kevin C. Cox, 2017. "Gender, social salience, and social performance: how women pursue and perform in social ventures," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 29(1-2), pages 155-173, January.
    • Handle: RePEc:taf:entreg:v:29:y:2017:i:1-2:p:155-173
    DOI: 10.1080/08985626.2016.1255433
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    Cited by:

    1. Xueying Tian & Chunyang Zhao & Xiaochun Ge, 2022. "Entrepreneurial Traits, Relational Capital, and Social Enterprise Performance: Regulatory Effects of Cognitive Legitimacy," Sustainability, MDPI, vol. 14(6), pages 1-22, March.
    2. EuiBeom Jeong & Hanna Yoo, 2022. "A systematic literature review of women in social entrepreneurship," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 935-970, December.
    3. Jianing Dong & Xiao Wang & Xuanwei Cao & David Higgins, 2022. "More Prosocial, More Ephemeral? The Role of Work-Related Wellbeing and Gender in Incubating Social Entrepreneurs’ Exit Intention," IJERPH, MDPI, vol. 19(7), pages 1-21, March.
    4. Giuseppina Maria Cardella & Brizeida Raquel Hernández-Sánchez & Alcides Almeida Monteiro & José Carlos Sánchez-García, 2021. "Social Entrepreneurship Research: Intellectual Structures and Future Perspectives," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    5. Cornelius A. Rietveld & Pankaj C. Patel, 2022. "Gender inequality and the entrepreneurial gender gap: Evidence from 97 countries (2006–2017)," Journal of Evolutionary Economics, Springer, vol. 32(4), pages 1205-1229, September.
    6. Patrick J. Murphy & João J. Ferreira & Cristina I. Fernandes & Arminda Paço, 2021. "Blended value and female entrepreneurial performance: social and economic aspects of education and technology transfer," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 759-777, June.
    7. Catherine Elliott & Catherine Mavriplis & Hanan Anis, 2020. "An entrepreneurship education and peer mentoring program for women in STEM: mentors’ experiences and perceptions of entrepreneurial self-efficacy and intent," International Entrepreneurship and Management Journal, Springer, vol. 16(1), pages 43-67, March.
    8. Cox, Kevin C. & Lortie, Jason & Marshall, David R. & Kidwell, Roland E., 2022. "Beyond the balance Sheet: The effects of family influence on social performance," Journal of Business Research, Elsevier, vol. 143(C), pages 318-330.
    9. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
    10. Xiao-Min Yu & Ke Chen & Jin-Tong Liu, 2022. "Exploring How Organizational Capabilities Contribute to the Performance of Social Enterprises: Insights from China," Sustainability, MDPI, vol. 14(7), pages 1-20, April.
    11. Nadia Di Paola, 2021. "Pathways to academic entrepreneurship: the determinants of female scholars’ entrepreneurial intentions," The Journal of Technology Transfer, Springer, vol. 46(5), pages 1417-1441, October.

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