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Challenges for the floriculture industry in a developing country: a South African perspective


  • Marianne Matthee
  • Wim Naude
  • Wilma Viviers


The increasing numbers of global floriculture producers, and changes in the basis of competition in this international industry, make it important to evaluate the South African floriculture industry's competitive position. The industry employs more than 17 500 people and provides opportunities for rural employment. This article assesses the challenges facing the South African floriculture industry in the competitive global market, using a framework based on global value chain (GVC) and global commodity chain (GCC) analyses. An empirical study showed that the industry is insufficiently competitive and does not participate to its full potential in the global market. It is recommended that floriculture producers shift their focus from the domestic to the international market, as the domestic market is becoming saturated and its turnover is small. However, as enhancing the industry's competitiveness is a complex endeavour, the industry first needs to address the weaknesses identified.

Suggested Citation

  • Marianne Matthee & Wim Naude & Wilma Viviers, 2006. "Challenges for the floriculture industry in a developing country: a South African perspective," Development Southern Africa, Taylor & Francis Journals, vol. 23(4), pages 511-528.
  • Handle: RePEc:taf:deveza:v:23:y:2006:i:4:p:511-528
    DOI: 10.1080/03768350600927326

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    References listed on IDEAS

    1. Liemt, Gijsbert van., 1999. "The world cut flower industry : trends and prospects," ILO Working Papers 993366463402676, International Labour Organization.
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