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A narrative approach to strategy-as-practice

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  • Andrew D. Brown
  • Edmund R. Thompson

Abstract

The strategy-as-practice project would benefit from greater consideration of narratological concerns. Narratorship, the formulation and performance of narratives, is an important strategy practice; narratives (stories) are key tools of strategists; and narratological perspectives generally may usefully inform strategy research, leading to less scientistic and more reflexive scholarship. Five specific ways in which attention to narratology can assist the strategy-as-practice agenda are considered: humanising strategy research, dealing with equivocality, accounting adequately for polyphony, understanding outcomes, and sensitivity to issues of power. While storytelling approaches have considerable strengths, they also have limitations, and are offered as a supplement to, not replacement of, existing perspectives.

Suggested Citation

  • Andrew D. Brown & Edmund R. Thompson, 2013. "A narrative approach to strategy-as-practice," Business History, Taylor & Francis Journals, vol. 55(7), pages 1143-1167, October.
    • Handle: RePEc:taf:bushst:v:55:y:2013:i:7:p:1143-1167
    DOI: 10.1080/00076791.2013.838031
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    Cited by:

    1. Brown, Andrew D., 2018. "Making sense of the war in Afghanistan," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 53(C), pages 43-56.
    2. Julia Balogun & Claus Jacobs & Paula Jarzabkowski & Saku Mantere & Eero Vaara, 2014. "Placing Strategy Discourse in Context: Sociomateriality, Sensemaking, and Power," Journal of Management Studies, Wiley Blackwell, vol. 51(2), pages 175-201, March.
    3. Liu, Jialing & Wei, Jiang & Liu, Yang & Jin, Duo, 2022. "How to channel knowledge coproduction behavior in an online community: Combining machine learning and narrative analysis," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    4. Laura Allison‐Reumann, 2020. "EU Narratives of Regionalism Promotion to ASEAN: A Modest Turn?," Journal of Common Market Studies, Wiley Blackwell, vol. 58(4), pages 872-889, July.
    5. Kohtamäki, Marko & Heimonen, Jesse & Sjödin, David & Heikkilä, Vili, 2020. "Strategic agility in innovation: Unpacking the interaction between entrepreneurial orientation and absorptive capacity by using practice theory," Journal of Business Research, Elsevier, vol. 118(C), pages 12-25.
    6. Sander Merkus & Marcel Veenswijk, 2017. "Turning New Public Management theory into reality: Performative struggle during a large scale planning process," Environment and Planning C, , vol. 35(7), pages 1264-1284, November.

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