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The value of non-personally identifiable information to consumers of online services: evidence from a discrete choice experiment

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  • Garrett Glasgow
  • Sarah Butler

Abstract

We estimate the value of non-personally identifying information to consumers of online services through a discrete choice experiment based on hypothetical streaming video services. Non-personally identifying information for online services is typically information on the ways in and times at which customers use the service, and is distinct from personally identifying information such as email addresses or telephone numbers. For most of our survey respondents, we find no evidence that they were willing to pay to avoid sharing their non-personally identifying information with third parties. A smaller group of respondents never selected a service that shared information with third parties.

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  • Garrett Glasgow & Sarah Butler, 2017. "The value of non-personally identifiable information to consumers of online services: evidence from a discrete choice experiment," Applied Economics Letters, Taylor & Francis Journals, vol. 24(6), pages 392-395, March.
    • Handle: RePEc:taf:apeclt:v:24:y:2017:i:6:p:392-395
    DOI: 10.1080/13504851.2016.1197357
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    Cited by:

    1. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    2. Narine Yegoryan & Daniel Guhl & Friederike Paetz, 2023. "When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-attendance," Rationality and Competition Discussion Paper Series 482, CRC TRR 190 Rationality and Competition.
    3. McKenzie, Jordi & Crosby, Paul & Cox, Joe & Collins, Alan, 2019. "Experimental evidence on demand for “on-demand” entertainment," Journal of Economic Behavior & Organization, Elsevier, vol. 161(C), pages 98-113.

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