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Professional Football, Stadiums and Global Markets

Author

Listed:
  • Giuseppe Cappiello

    () (University of Bologna)

Abstract

The world of sport, as an economic phenomenon, is an array of extremely complex elements. In this context, professional football clubs are amongst the best-known entities to the general public. Clubs are where the interests of media, sponsors and all others involved are concentrated most. In conditions of over-supply and globalisation, professional football clubs must try to maximise returns on connections with fans (fan value) 'seven days out of seven', or give value to fans identifying a market-driven management of the offering presented.

Suggested Citation

  • Giuseppe Cappiello, 2004. "Professional Football, Stadiums and Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Sport M.
  • Handle: RePEc:sym:journl:66:y:2004:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl66.pdf
    File Function: First version, 2004
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    References listed on IDEAS

    as
    1. John J. Siegfried & Andrew Zimbalist, 2000. "The Economics of Sports Facilities and Their Communities," Journal of Economic Perspectives, American Economic Association, vol. 14(3), pages 95-114, Summer.
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