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The concept of global governance in tourism franchises: a case study of TUI group

Author

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  • Asad H. Aburumman

    (University of Sharjah, United Arab Emirates)

Abstract

The study characterizes the global corporate governance in the context of tourism. Risks the TUI Group would face during the implementation of the global governance strategy were assessed. The analysis of management and operational risks revealed that in conditions of global economic uncertainty tourism companies may use risk diversification to ensure flexibility. The risk likelihood assessment justified the need for the use of innovative management models with the aim of reducing the likelihood and impact of risks. An organizational-managerial framework for risk diversification was established that enables companies to cope with the global challenges in a synergistic effort. Finally, the study explored the socio-economic impact of global governance strategy on the competitive regional tourism.

Suggested Citation

  • Asad H. Aburumman, 2020. "The concept of global governance in tourism franchises: a case study of TUI group," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 1321-1339, December.
    • Handle: RePEc:ssi:jouesi:v:8:y:2020:i:2:p:1321-1339
    DOI: 10.9770/jesi.2020.8.2(78)
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    References listed on IDEAS

    as
    1. Xue-Feng Shao & Kostas Gouliamos & Ben Nan-Feng Luo & Shigeyuki Hamori & Stephen Satchell & Xiao-Guang Yue & Jane Qiu, 2020. "Diversification and Desynchronicity: An Organizational Portfolio Perspective on Corporate Risk Reduction," Risks, MDPI, vol. 8(2), pages 1-16, May.
    2. Antanas Buracas, 2018. "Metaeconomic Approaches in Global Management," Springer Proceedings in Business and Economics, in: Anastasios Karasavvoglou & Srećko Goić & Persefoni Polychronidou & Pavlos Delias (ed.), Economy, Finance and Business in Southeastern and Central Europe, pages 611-619, Springer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    global governance; international tourism business; risk diversification; tour operator; tourism franchising regional tourism; block-chain;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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