Strategic implications of the open-market paradigm under digital convergence: the case of small business C2C
This article presents the open-market paradigm in the context of digital convergence and proposes strategic directions for open-market participants. Although not a new phenomenon, open market has become the most popular e-business model, linking millions of buyer and seller individuals (Customer to Customer: C2C). This article examines the drivers of digital convergence that enable the open-market paradigm and conducts industry and Blue Ocean analyses for open-market business. Finally, a real-world application—the Cyworld market of Korea—is presented as an illustrative example. Copyright Springer-Verlag 2008
Volume (Year): 2 (2008)
Issue (Month): 4 (November)
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