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Strategic implications of the open-market paradigm under digital convergence: the case of small business C2C


  • Sunran Jeon


  • So Park


  • L. Digman



This article presents the open-market paradigm in the context of digital convergence and proposes strategic directions for open-market participants. Although not a new phenomenon, open market has become the most popular e-business model, linking millions of buyer and seller individuals (Customer to Customer: C2C). This article examines the drivers of digital convergence that enable the open-market paradigm and conducts industry and Blue Ocean analyses for open-market business. Finally, a real-world application—the Cyworld market of Korea—is presented as an illustrative example. Copyright Springer-Verlag 2008

Suggested Citation

  • Sunran Jeon & So Park & L. Digman, 2008. "Strategic implications of the open-market paradigm under digital convergence: the case of small business C2C," Service Business, Springer;Pan-Pacific Business Association, vol. 2(4), pages 321-334, November.
  • Handle: RePEc:spr:svcbiz:v:2:y:2008:i:4:p:321-334
    DOI: 10.1007/s11628-008-0047-1

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    Cited by:

    1. Insu Cho & Heejun Park & Jeongil Choi, 2011. "The impact of diversity of innovation channels on innovation performance in service firms," Service Business, Springer;Pan-Pacific Business Association, vol. 5(3), pages 277-294, September.


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