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Correction to: Brand actions and financial consequences: a review of key findings and directions for future research

Author

Listed:
  • Vanitha Swaminathan

    (University of Pittsburgh)

  • Sayan Gupta

    (University of Pittsburgh)

  • Kevin Lane Keller

    (Dartmouth College)

  • Donald Lehmann

    (Columbia University, Graduate School of Business)

Abstract

No abstract is available for this item.

Suggested Citation

  • Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann, 2022. "Correction to: Brand actions and financial consequences: a review of key findings and directions for future research," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 665-665, July.
    • Handle: RePEc:spr:joamsc:v:50:y:2022:i:4:d:10.1007_s11747-022-00880-9
    DOI: 10.1007/s11747-022-00880-9
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    Cited by:

    1. Faheem Gul Gilal & Justin Paul & Asha Thomas & Lia Zarantonello & Rukhsana Gul Gilal, 2023. "Brand passion: a systematic review and future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 490-515, November.
    2. Burcu Sezen & Dominique Hanssens, 2023. "Financial returns to corporate brand extensions: does typicality matter?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 287-296, September.
    3. Gerrath, Maximilian H.E.E. & Mafael, Alexander & Ulqinaku, Aulona & Biraglia, Alessandro, 2023. "Service failures in times of crisis: An analysis of eWOM emotionality," Journal of Business Research, Elsevier, vol. 154(C).

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