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“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations

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  • Magdalena Cismaru

    (University of Regina)

  • Kate Nimegeers

    (University of Regina)

Abstract

We examine recommendations provided in campaigns against texting while driving by identifying and gathering on-line materials from the USA, Canada, Australia, and the UK. We apply factors from the Extended Parallel Process Model to evaluate these campaigns because EPPM supports that easy to follow recommendations will help drivers abstain from texting, which is vital in encouraging behavior change. Our review represents a qualitative analysis of the recommendations provided in fourteen campaigns and describes key themes, messages, and target population. In addition, our review discusses how recommendations agree with the Extended Parallel Process Model and what can be done to make them more persuasive.

Suggested Citation

  • Magdalena Cismaru & Kate Nimegeers, 2017. "“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(1), pages 113-135, March.
    • Handle: RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0166-7
    DOI: 10.1007/s12208-016-0166-7
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    References listed on IDEAS

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    1. Ioannis Kareklas & Darrel D. Muehling, 2014. "Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 223-250, June.
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    Cited by:

    1. Tatiana Levit & Magdalena Cismaru, 2020. "Marketing social marketing theory to practitioners," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(2), pages 237-252, June.
    2. Charles W. Meadows III, 2023. "Entertainment or Engagement? An Examination of Transportation and Gender in Virtual Reality," SAGE Open, , vol. 13(3), pages 21582440231, August.
    3. Rita Ferreira Gomes & Beatriz Casais, 2018. "Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 591-607, December.

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