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Small Business And Low-Cost Solutions: The Imperative Of Business Intelligence Applications In Retailing Stores In Sub-Saharan Africa

Author

Listed:
  • Omolade Sunday ADEYEMI

    (Christopher University, Nigeria)

  • Timilehin Olasoji OLUBIYI

    (West Midlands Open University, Ikeja, Nigeria)

  • Oluwatoyin Damilola ADEYEMI

    (Alethia University Ago-Iwoye, Nigeria)

  • Alexandru-Mircea NEDELEA

    (Stefan cel Mare University of Suceava, Romania)

  • Cristina Gabriela COSMULESE

    (Stefan cel Mare University of Suceava, Romania)

Abstract

This study examines small business and low-cost solutions: the imperative of business intelligence applications in retailing stores in Lagos State, Nigeria. The purpose of the study is to ascertain how constraints infrastructure, competitive pressure, management support, cost-benefit analysis, and technology readiness affect the use of BI and its effects on small business performance. The findings show that the most common factors influencing BI effectiveness are technological readiness and competitive pressure. Although each has a positive impact on BI adoption, cost-effectiveness and management support have less of an impact on effectiveness. Due to the interconnection with competitive pressure, infrastructure constraints have an indirect impact on BI performance. Thus, the results highlight how internal capabilities and the external environment interact to support BI success. The study suggests that small retail businesses must have a digital capacity, integrate infrastructure, and cultivate competitive markets to fully employ BI. Leadership participation and affordable, scalable BI solutions are also essential for long-term acceptance by local requirements. This study contributes to the insignificant magnitude of literature that discusses the adoption of BI in small retail businesses in Lagos State by combining organizational, technological, and environmental factors. Policymakers, practitioners, and tech developers who want to use data-driven decision-making to promote small business growth may find it instructive.

Suggested Citation

  • Omolade Sunday ADEYEMI & Timilehin Olasoji OLUBIYI & Oluwatoyin Damilola ADEYEMI & Alexandru-Mircea NEDELEA & Cristina Gabriela COSMULESE, 2025. "Small Business And Low-Cost Solutions: The Imperative Of Business Intelligence Applications In Retailing Stores In Sub-Saharan Africa," European Journal of Accounting, Finance & Business, "Stefan cel Mare" University of Suceava, Romania - Faculty of Economics and Public Administration, West University of Timisoara, Romania - Faculty of Economics and Business Administration, vol. 13(2), pages 30-41, June.
    • Handle: RePEc:scm:ejafbu:v:13:y:2025:i:2:p:30-41
    DOI: 10.4316/EJAFB.2025.13204
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    References listed on IDEAS

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    1. Emmanuel Bruce & Zhao Shurong & Du Ying & Meng Yaqi & John Amoah & Sulemana Bankuoru Egala, 2023. "The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana," Sustainability, MDPI, vol. 15(6), pages 1-24, March.
    2. Muhammad Yahya Hammad & Syed Radzi Bin Rahmaddulla & Puteri Fadzline Muhammad Tamyez & Ahmad Nazif Noor Kamar & Azim Azuan Bin Osman, 2025. "Evaluating Smart Manufacturing Readiness: A Maturity Model Perspective," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 2352-2367, March.
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