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Comparing Single- and Multichannel Distribution Strategies in the German Life Insurance Market: An Analysis of Cost and Profit Efficiency

Author

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  • Lucinda Trigo-Gamarra
  • Christian Growitsch

Abstract

To explain the success of different distribution strategies in the life insurance industry, we analyze the performance of single- and multichannel distribution firms in the German life insurance industry. We estimate cost and profit efficiency for three groups of life insurers: multichannel insurers, direct insurers, and independent agent insurers. We use nonparametric Data Envelopment Analysis to calculate efficiencies for German life insurers for the years 1997-2005. We identify the absence of performance advantages of specialized insurers as the most important reason for the coexistence of different distribution systems.

Suggested Citation

  • Lucinda Trigo-Gamarra & Christian Growitsch, 2010. "Comparing Single- and Multichannel Distribution Strategies in the German Life Insurance Market: An Analysis of Cost and Profit Efficiency," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 62(4), pages 401-417, October.
  • Handle: RePEc:sbr:abstra:v:62:y:2010:i:4:p:401-417
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    Cited by:

    1. Biener, Christian & Eling, Martin & Wirfs, Jan Hendrik, 2016. "The determinants of efficiency and productivity in the Swiss insurance industry," European Journal of Operational Research, Elsevier, vol. 248(2), pages 703-714.
    2. repec:pal:gpprii:v:42:y:2017:i:2:d:10.1057_s41288-016-0036-x is not listed on IDEAS
    3. repec:kap:jproda:v:49:y:2018:i:1:d:10.1007_s11123-017-0521-7 is not listed on IDEAS
    4. Fuentes-Castro, Hugo Javier. & Reyna-Bernal, Ana María., 2014. "Comparando con las grandes. Retos para las aseguradoras en reducción de costos," Panorama Económico, Escuela Superior de Economía, Instituto Politécnico Nacional, vol. 0(19), pages 7-32, segundo s.

    More about this item

    Keywords

    DEA; Distribution Systems; Efficiency Analysis; Insurance Markets;

    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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