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My bibliography Save this articleValuation of Customers in Growth Companies - a Scenario Based Model
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Cited by:
- Meysam MALEKI & Virgilio CRUZ MACHADO, 2013. "Generic Integration of Lean, Agile, Resilient, and Green Practices in Automotive Supply Chain," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(2), pages 237-248, May.
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Keywords
Bathtub Distribution; Bifurcation; Customer Valuation; Customer Equity; Growth Company; Mean Reversion Process; Momentum Process; Real Option; Start-up; Valuation.;All these keywords.
JEL classification:
- G3 - Financial Economics - - Corporate Finance and Governance
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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