Valuation of Customers in Growth Companies - a Scenario Based Model
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- Meysam MALEKI & Virgilio CRUZ MACHADO, 2013. "Generic Integration of Lean, Agile, Resilient, and Green Practices in Automotive Supply Chain," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(2), pages 237-248, May.
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KeywordsBathtub Distribution; Bifurcation; Customer Valuation; Customer Equity; Growth Company; Mean Reversion Process; Momentum Process; Real Option; Start-up; Valuation.;
- G3 - Financial Economics - - Corporate Finance and Governance
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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