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Shopping Tourism in Hungary during the Period of the Economic Crisis

Author

Listed:
  • Gábor Michalkó

    (Hungarian Academy of Sciences, Research Centre for Astronomy and Earth Sciences, Geographical Institute, Budapest, Hungary)

  • Tamara Rátz

    (Institute of Tourism and Business Studies, Kodolányi János University of Applied Sciences, Fürdő u. 1, 8000 Székesfehérvár, Hungary)

  • Mátyás Hinek

    (Department of Management Sciences, Kodolányi János University of Applied Sciences, Székesfehérvár, Hungary)

  • Mihály Tömöri

    (Institute of Tourism and Geography, College of Nyíregyháza, Nyíregyháza, Hungary)

Abstract

This paper analyses the impacts brought about by the economic crisis starting in 2007 on Hungarian shopping tourism. Considering the long-term symbiotic relationship of the national retail trade and international inbound tourism, the crisis, which has affected each segment of the national economy, has also influenced both the characteristics of tourist shopping and the structure and volume of retail trade, with an indirect impact on the country's GDP. The study investigates the purchases of day-trippers arriving from neighbouring countries and focuses on changes that occurred between 2006 and 2010. The survey is based on the assumption that the sending markets have become more price-sensitive as a consequence of the crisis, and the changes brought about will be diverse, depending on the economic and social processes of each sending country. Demand is influenced by crisis management strategies, by the price–value ratio of goods and services available in the market, and by the business practices of retail companies. Based on secondary analysis of the databases of the Hungarian Central Statistical Office and the Hungarian National Bank, the paper provides an overview of how Hungarian shopping tourism was shaped by the above factors in the period of crisis.

Suggested Citation

  • Gábor Michalkó & Tamara Rátz & Mátyás Hinek & Mihály Tömöri, 2014. "Shopping Tourism in Hungary during the Period of the Economic Crisis," Tourism Economics, , vol. 20(6), pages 1319-1336, December.
    • Handle: RePEc:sae:toueco:v:20:y:2014:i:6:p:1319-1336
    DOI: 10.5367/te.2014.0387
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    References listed on IDEAS

    as
    1. Vicky Dudding & Chris Ryan, 2000. "The Impacts of Tourism on a Rural Retail Sector: A New Zealand Case Study," Tourism Economics, , vol. 6(4), pages 301-319, December.
    2. Alexis Papathanassis, 2011. "The long tail of tourism," Springer Books, in: Alexis Papathanassis (ed.), The Long Tail of Tourism, chapter 1, pages 1-6, Springer.
    3. Melville Saayman & Andrea Saayman, 2012. "Shopping Tourism or Tourists Shopping? A Case Study of South Africa's African Tourism Market," Tourism Economics, , vol. 18(6), pages 1313-1329, December.
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