IDEAS home Printed from https://ideas.repec.org/a/sae/somere/v47y2018i3p532-548.html

A Novel Sequential Mixed-method Technique for Contrastive Analysis of Unscripted Qualitative Data

Author

Listed:
  • Laura Y. Cabrera
  • Peter B. Reiner

Abstract

Between-subject design surveys are a powerful means of gauging public opinion, but critics rightly charge that closed-ended questions only provide slices of insight into issues that are considerably more complex. Qualitative research enables richer accounts but inevitably includes coder bias and subjective interpretations. To mitigate these issues, we have developed a sequential mixed-methods approach in which content analysis is quantitized and then compared in a contrastive fashion to provide data that capitalize upon the features of qualitative research while reducing the impact of coder bias in analysis of the data. This article describes the method and demonstrates the advantages of the technique by providing an example of insights into public attitudes that have not been revealed using other methods.

Suggested Citation

  • Laura Y. Cabrera & Peter B. Reiner, 2018. "A Novel Sequential Mixed-method Technique for Contrastive Analysis of Unscripted Qualitative Data," Sociological Methods & Research, , vol. 47(3), pages 532-548, August.
    • Handle: RePEc:sae:somere:v:47:y:2018:i:3:p:532-548
    DOI: 10.1177/0049124116661575
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0049124116661575
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0049124116661575?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Anthony Onwuegbuzie, 2003. "Effect Sizes in Qualitative Research: A Prolegomenon," Quality & Quantity: International Journal of Methodology, Springer, vol. 37(4), pages 393-409, November.
    2. Link, B.G. & Phelan, J.C. & Bresnahan, M. & Stueve, A. & Pescosolido, B.A., 1999. "Public conceptions of mental illness: Labels, causes, dangerousness, and social distance," American Journal of Public Health, American Public Health Association, vol. 89(9), pages 1328-1333.
    3. Gidon Felsen & Noah Castelo & Peter B. Reiner, 2013. "Decisional enhancement and autonomy: public attitudes towards overt and covert nudges," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 8(3), pages 202-213, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sunstein, Cass R., 2016. "Fifty Shades of Manipulation," Journal of Marketing Behavior, now publishers, vol. 1(3-4), pages 213-244, February.
    2. Pietro Guarnieri & Lorenzo Spadoni, 2024. "Norms and anti-coordination: elicitation and priming in an El Farol Bar Game experiment," Discussion Papers 2024/303, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
    3. David Schneider & Johannes Klumpe & Martin Adam & Alexander Benlian, 2020. "Nudging users into digital service solutions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 863-881, December.
    4. Sören Wallbach & Katrin Coleman & Ralf Elbert & Alexander Benlian, 2019. "Multi-sided platform diffusion in competitive B2B networks: inhibiting factors and their impact on network effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 693-710, December.
    5. Omar Hegazi & Samer Alalalmeh & Ahmad Alfaresi & Soheil Dashtinezhad & Ahmed Bahada & Moyad Shahwan & Ammar Abdulrahman Jairoun & Tesleem K. Babalola & Haya Yasin, 2022. "Development, Validation, and Utilization of a Social Media Use and Mental Health Questionnaire among Middle Eastern and Western Adults: A Pilot Study from the UAE," IJERPH, MDPI, vol. 19(23), pages 1-18, November.
    6. Lan Nguyen & Hans De Steur, 2021. "Public Acceptability of Policy Interventions to Reduce Sugary Drink Consumption in Urban Vietnam," Sustainability, MDPI, vol. 13(23), pages 1-18, December.
    7. Haoyang Yan & J. Frank Yates, 2019. "Improving acceptability of nudges: Learning from attitudes towards opt-in and opt-out policies," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(1), pages 26-39, January.
    8. Fasolo, Barbara & Heard, Claire & Scopelliti, Irene, 2024. "Mitigating cognitive bias to improve organizational decisions: an integrative review, framework, and research agenda," LSE Research Online Documents on Economics 125404, London School of Economics and Political Science, LSE Library.
    9. Amrita Sharma & Prakash C. Bhattarai & Anthony John Onwuegbuzie, 2023. "Quest of employability of engineering students: an explanatory sequential mixed methods research study," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(5), pages 3991-4011, October.
    10. Wright, Annemarie & Jorm, Anthony F. & Mackinnon, Andrew J., 2011. "Labeling of mental disorders and stigma in young people," Social Science & Medicine, Elsevier, vol. 73(4), pages 498-506, August.
    11. Alyssia Rossetto & Anthony F. Jorm & Nicola J. Reavley, 2014. "Examining Predictors of Help Giving Toward People With a Mental Illness," SAGE Open, , vol. 4(2), pages 21582440145, May.
    12. Minhwa Lee & Mikyung Seo, 2018. "Effect of direct and indirect contact with mental illness on dangerousness and social distance," International Journal of Social Psychiatry, , vol. 64(2), pages 112-119, March.
    13. Jacobs, Susan & Quinn, Joseph, 2022. "Cultural reproduction of mental illness stigma and stereotypes," Social Science & Medicine, Elsevier, vol. 292(C).
    14. Linda Thunström, 2019. "Welfare effects of nudges: The emotional tax of calorie menu labeling," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(1), pages 11-25, January.
    15. Kathy Knox & Jasmina Fejzic & Amary Mey & Jane L Fowler & Fiona Kelly & Denise McConnell & Laetitia Hattingh & Amanda J Wheeler, 2014. "Mental health consumer and caregiver perceptions of stigma in Australian community pharmacies," International Journal of Social Psychiatry, , vol. 60(6), pages 533-543, September.
    16. Veronika Simeonova Dimitrova & Boyan Zahariev & Maria Martinova, 2023. "Attitudes toward people with mental disorders in Bulgaria," International Journal of Social Psychiatry, , vol. 69(3), pages 613-625, May.
    17. Christine Kawa & Wim H. Gijselaers & Jan F. H. Nijhuis & Patrizia M. Ianiro-Dahm, 2022. "Are You “Nudgeable”? Factors Affecting the Acceptance of Healthy Eating Nudges in a Cafeteria Setting," IJERPH, MDPI, vol. 19(7), pages 1-20, March.
    18. Ben Butlin & Keith Laws & Rebecca Read & Matthew D Broome & Shivani Sharma, 2019. "Concepts of mental disorders in the United Kingdom: Similarities and differences between the lay public and psychiatrists," International Journal of Social Psychiatry, , vol. 65(6), pages 507-514, September.
    19. Alexandre A Loch & Yuan-Pang Wang & Francisco B Guarniero & Fabio L Lawson & Michael P Hengartner & Wulf Rössler & Wagner F Gattaz, 2014. "Patterns of stigma toward schizophrenia among the general population: A latent profile analysis," International Journal of Social Psychiatry, , vol. 60(6), pages 595-605, September.
    20. Klimentina Krstanoska-Blazeska & Russell Thomson & Shameran Slewa-Younan, 2021. "Mental Illness Stigma and Associated Factors among Arabic-Speaking Religious and Community Leaders," IJERPH, MDPI, vol. 18(15), pages 1-13, July.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:somere:v:47:y:2018:i:3:p:532-548. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.