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Discourses by Didis of Community Kitchens: A Case on Women Empowerment

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  • Madhuri Mahato
  • Julie Vardhan

Abstract

Women empowerment and its importance have often been at the centre of debate especially in India. This concept is slowly moving beyond the theory and notions of discussions and manifesting even at the level of village clusters with adequate interventions from the policymakers. Despite the socio-cultural restrictions, the conspicuous role played by women at the household and community levels remains undeniable. This case study, through the concept of community kitchens, ideally captures the scenario in which Didis have become empowered and are able to add value to their family and community. Through a qualitative analysis it was found that the major themes associated with empowerment are community, decisions, family and values thus showcasing the economic and social implications. Research Questions/Objectives Can the concept of women empowerment be de-urbanized? Do women through formalized initiatives feel empowered and experience heightened self-esteem? Can the setting up of micro-entrepreneurial ventures at the village level provide an impetus to alter the existing social structures and power inequalities? Links to Theory: Women Empowerment, group approach and power, self-esteem Phenomenon Studied and Case Context: The Didis of the community kitchen were members registered as self-help groups with the Jharkhand State Livelihood Promotion Society. These community kitchens or Ajeevika Didi kitchens were essentially started and implemented during the COVID pandemic period in a five-phase manner for a period of 3 months from April to June 2020. There were around 450 women who got associated in running these community kitchens. The discourses by these Didis on their association with the micro-entrepreneurial venture and their feelings of empowerment are portrayed in the case. Findings: Semi-structured interviews for the sample respondents were conducted and then auto-coded themes, namely, community, decisions, family and values were obtained using the NVivo software. The sentiment analysis of the transcribed interview conversations revealed more of positive sentiments that were centred around the belief that such micro-entrepreneurial opportunities can largely improve their lives and ease out the inequalities that are experienced by them on the power and control fronts. On an overall basis it was observed that when the financial and psychological aspirations were met, fulfilment and satisfaction were the primary outcomes for the study participants. Discussions: The present case is aimed for discussion in the entrepreneurship classes of management, especially related to social entrepreneurship, women empowerment and contribution of women to the economy and society. The case highlights that woman’s contribution towards the society and family could be impacted through a woman’s own sense of self-worth and self-esteem. This case highlights further that micro-enterprises that are community level are both a social and economic phenomenon, manifesting benefits for the individual as well as the society.

Suggested Citation

  • Madhuri Mahato & Julie Vardhan, 2021. "Discourses by Didis of Community Kitchens: A Case on Women Empowerment," South Asian Journal of Business and Management Cases, , vol. 10(2), pages 145-157, August.
    • Handle: RePEc:sae:sajbmc:v:10:y:2021:i:2:p:145-157
    DOI: 10.1177/22779779211015688
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    3. Pitt, Mark M & Khandker, Shahidur R & Cartwright, Jennifer, 2006. "Empowering Women with Micro Finance: Evidence from Bangladesh," Economic Development and Cultural Change, University of Chicago Press, vol. 54(4), pages 791-831, July.
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