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Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

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  • Rui-zhi Zhang
  • Joon-young Hur

Abstract

By using the methods of bibliometric and content analysis, this paper conducted data mining and content research on the articles of advertising design research in China from 1992 to 2020 and analyzed the evolution context, hotspots, and sustainable development trends of advertising design research in recent 30 years. It was found that advertising design research has experienced four stages: embryonic, exploration, prosperous, integration and innovation. It mainly focused on four hotspots: collaborative research on relevant factors of advertising design, research on advertising design centered on plane media, renewal of concept and method of advertising design education, and research on advertising design and communication in the new media environment. This paper analyzed and predicted five future sustainable research directions: research on the profound transformation of advertising media in the digital age, research on nationalization theory and localization practice of advertising design, international academic dialog in the field of advertising design, research on advertising design education under the background of interdisciplinary, and sustainable social value innovation.

Suggested Citation

  • Rui-zhi Zhang & Joon-young Hur, 2022. "Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis," SAGE Open, , vol. 12(4), pages 21582440221, October.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:4:p:21582440221134066
    DOI: 10.1177/21582440221134066
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    References listed on IDEAS

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    1. Lutz Bornmann & Rüdiger Mutz, 2015. "Growth rates of modern science: A bibliometric analysis based on the number of publications and cited references," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(11), pages 2215-2222, November.
    2. Nees Jan Eck & Ludo Waltman, 2010. "Software survey: VOSviewer, a computer program for bibliometric mapping," Scientometrics, Springer;Akadémiai Kiadó, vol. 84(2), pages 523-538, August.
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