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The early decades of the Bata Shoe Company in India: From establishment to economic and social integration

Author

Listed:
  • Milan Balaban

    (Bata Information Centre, Tomas Bata University in Zlín, Czech Republic)

  • Jan Herman

    (Bata Information Centre, Tomas Bata University in Zlín, Czech Republic)

  • Dalibor Savic´

    (Faculty of Political Science, University of Banja Luka, Banja Luka, Bosnia and Herzegovina)

Abstract

The study presents a historical and sociological interpretation of the events that marked the gradual integration of the Bata Company into the Indian economy and society from the mid-1920s to the early 1960s. Within this context, in addition to the general economic, political and cultural developments, particular attention has been devoted to the everyday life of Indian and Czech workers in the Bata company town of Batanagar. The study is based on a comparative-historical analysis of available archival sources and a secondary analysis of the relevant academic literature. The results of the research indicate that during this period, Bata was forced to adapt continuously to the cultural specifics of Indian society, that is, the process of its integration into the Indian economy and society had pronounced glocal characteristics.

Suggested Citation

  • Milan Balaban & Jan Herman & Dalibor Savic´, 2021. "The early decades of the Bata Shoe Company in India: From establishment to economic and social integration," The Indian Economic & Social History Review, , vol. 58(3), pages 297-332, July.
    • Handle: RePEc:sae:indeco:v:58:y:2021:i:3:p:297-332
    DOI: 10.1177/00194646211020303
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    References listed on IDEAS

    as
    1. Roy, Tirthankar, 2014. "Trading Firms in Colonial India," Business History Review, Cambridge University Press, vol. 88(1), pages 9-42, April.
    2. Roy,Tirthankar, 2007. "Traditional Industry in the Economy of Colonial India," Cambridge Books, Cambridge University Press, number 9780521033053.
    3. Roy,Tirthankar, 2018. "A Business History of India," Cambridge Books, Cambridge University Press, number 9781107186927.
    4. Roy,Tirthankar, 2018. "A Business History of India," Cambridge Books, Cambridge University Press, number 9781316637487.
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