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Emotional Capital And Commercialization Of Feelings At Work: An Interdisciplinary Approach


  • Claudia GRIGORE

    () (The Bucharest Academy of Economic Studies, Romania)


This paper presents an interdisciplinary framework between knowledge capital and emotional work as emergent concepts for business efficiency. When rationality is placed as a key point for business decision making, the emotional side of any organization would be considered as a weakness in any SWOT analysis. Econometric modeling or mathematical patterns would certainly characterize rational thinking. On the other hand, we should never forget that machines or logical judgments do not synthesize the supreme truth. Errors may be made when instinctive emotions interfere. However successful actions may be guided by sensitive thinking. The main objective of this study is to illustrate how emotions are put to corporate use and gain an exchange value from an economical point of view. An interdisciplinary model will shape an innovative approach for the use of emotions in the business environment: both emotional work and knowledge are attributes for efficiency when talking about human resources, their dynamics and potential for any organization.

Suggested Citation

  • Claudia GRIGORE, 2011. "Emotional Capital And Commercialization Of Feelings At Work: An Interdisciplinary Approach," Proceedings of the International Conference Investments and Economic Recovery, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 63-70, December.
  • Handle: RePEc:rom:efinvm:v:10:y:2011:i:1:p:63-70

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    References listed on IDEAS

    1. Constantin Bratianu & Ivona ORZEA, 2009. "Emergence of the Cognitive-Emotional Knowledge Dyad," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(5), pages 893-901, December.
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