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The Improvement Of The Romanian Vinicultural Management

Author

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  • OLGA OLARU

    () (The Bucharest Academy of Economic Studies)

Abstract

In this article, we have synthesized the main aspects regarding the elimination of the dysfunctions which occur in the implementation of the principles of the vinicultural management, for various links of the vinicultural channels and which affect the level of the economic performance. The analysis has been oriented towards the improvement of the following components: economic, managerial, technical-technological, social-cultural, political and ecological, which define the sustainable development of the vinicultural sector, being seen in the interaction between them. In the final part of this article, we have specified the main directions and the importance of the vinicultural strategy for 2005-2014, on whose achievement it depends the reorganization of the vinicultural capital and the development of the performance of the activity performed in the vinicultural sector, the implementation of its directions being a sine qua non condition of the broadening of the wine market both nationally and internationally.

Suggested Citation

  • Olga Olaru, 2011. "The Improvement Of The Romanian Vinicultural Management," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 416-422, November.
  • Handle: RePEc:rom:cmanag:v:5:y:2011:i:1:p:416-422
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    File URL: http://simpozion.management.ase.ro/articole/olaru.pdf
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    More about this item

    Keywords

    sustainable development; vinicultural management; vinicultural strategy;

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q19 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Other
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

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