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Managing Innovation In The Age Of Ai: Strategic Lessons For Healthcare Sectors

Author

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  • Moataz MOBASHER

    (Bucharest University of Economic Studies, Bucharest, Romania Author-Name Adina Ioana SAPLONTAI BOTIȘ
    Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Artificial Intelligence (AI) is transforming how organizations innovate, make strategic decisions, and create value. This theoretical paper explores how AI functions as a catalyst for strategic innovation in both global industries and the healthcare sector. Based on an integrative literature review, the study synthesizes recent academic and policy research to identify key determinants, enablers, and governance challenges shaping AI-driven innovation. The findings show that AI’s contribution extends beyond technological efficiency—it acts as a strategic capability that enhances organizational learning, agility, and collaboration across digital ecosystems. Successful AI integration depends on five interconnected factors: visionary leadership, data quality and governance, human capital, digital infrastructure, and ethical trust. A cross-sectoral comparison highlights significant contrasts between global corporations—characterized by agility, openness, and market-driven innovation—and healthcare systems, where ethical oversight, regulation, and interoperability constraints slow diffusion but strengthen legitimacy and social value. By deriving strategic lessons from both domains, this study advances theoretical understanding of AI as both a technological enabler and a driver of responsible, human-centered transformation in the post-pandemic era.

Suggested Citation

  • Moataz MOBASHER, 2025. "Managing Innovation In The Age Of Ai: Strategic Lessons For Healthcare Sectors," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(5), pages 167-179, November.
  • Handle: RePEc:rom:bemann:v:15:y:2025:i:5:p:167-179
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    References listed on IDEAS

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    1. Emmanouil Papagiannidis & Ida Merete Enholm & Chirstian Dremel & Patrick Mikalef & John Krogstie, 2023. "Toward AI Governance: Identifying Best Practices and Potential Barriers and Outcomes," Information Systems Frontiers, Springer, vol. 25(1), pages 123-141, February.
    2. Lepore, Dominique & Frontoni, Emanuele & Micozzi, Alessandra & Moccia, Sara & Romeo, Luca & Spigarelli, Francesca, 2023. "Uncovering the potential of innovation ecosystems in the healthcare sector after the COVID-19 crisis," Health Policy, Elsevier, vol. 127(C), pages 80-86.
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