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Factors Affecting Green Purchase Behavior Among Undergraduate Students: A Conceptual Analysis

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  • Nor Shahrul Nizam Muhamad Nor
  • Azhan Rashid Senawi
  • Mohammad Zulfakhairi Mokhtar
  • Shariff Harun

Abstract

This study focuses on a literature review examining the factors affecting green purchase behavior among undergraduate students. In the modern world the latest technology adaptation, allows consumers to be exposed to such information about product quality and benefits to them and society before going to purchase and consume it. Therefore, many governments and manufacturers take proactive actions by producing more green and environmentally friendly products. With aggressive marketing strategies in targeting pro-environmental consumers, especially the younger generation. However, it could be one opportunity to study among undergraduate students as part of the younger generation who are commonly educated, this group could be a significant group for pro-environmental consumers. There are several factors could be studied such as environmental concern, perceived consumer effectiveness, environmental knowledge, attitude toward green products, willingness to pay, and green purchase intention. This conceptual analysis study can pave the way for developing a framework and further research analysis.

Suggested Citation

  • Nor Shahrul Nizam Muhamad Nor & Azhan Rashid Senawi & Mohammad Zulfakhairi Mokhtar & Shariff Harun, 2024. "Factors Affecting Green Purchase Behavior Among Undergraduate Students: A Conceptual Analysis," Information Management and Business Review, AMH International, vol. 16(3), pages 651-656.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:651-656
    DOI: 10.22610/imbr.v16i3(I)S.4091
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    References listed on IDEAS

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    1. Ming-Chang Lee, 2016. "Knowledge management and innovation management: best practices in knowledge sharing and knowledge value chain," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 19(2), pages 206-226.
    2. Farzana Quoquab & Azila Jaini & Jihad Mohammad, 2020. "Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach," IJERPH, MDPI, vol. 17(14), pages 1-20, July.
    3. Farheen Naz & Judit Oláh & Dinu Vasile & Róbert Magda, 2020. "Green Purchase Behavior of University Students in Hungary: An Empirical Study," Sustainability, MDPI, vol. 12(23), pages 1-21, December.
    4. Heesup Han, 2020. "Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2815-2828, September.
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