IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i3p651-656.html
   My bibliography  Save this article

Factors Affecting Green Purchase Behavior Among Undergraduate Students: A Conceptual Analysis

Author

Listed:
  • Nor Shahrul Nizam Muhamad Nor
  • Azhan Rashid Senawi
  • Mohammad Zulfakhairi Mokhtar
  • Shariff Harun

Abstract

This study focuses on a literature review examining the factors affecting green purchase behavior among undergraduate students. In the modern world the latest technology adaptation, allows consumers to be exposed to such information about product quality and benefits to them and society before going to purchase and consume it. Therefore, many governments and manufacturers take proactive actions by producing more green and environmentally friendly products. With aggressive marketing strategies in targeting pro-environmental consumers, especially the younger generation. However, it could be one opportunity to study among undergraduate students as part of the younger generation who are commonly educated, this group could be a significant group for pro-environmental consumers. There are several factors could be studied such as environmental concern, perceived consumer effectiveness, environmental knowledge, attitude toward green products, willingness to pay, and green purchase intention. This conceptual analysis study can pave the way for developing a framework and further research analysis.

Suggested Citation

  • Nor Shahrul Nizam Muhamad Nor & Azhan Rashid Senawi & Mohammad Zulfakhairi Mokhtar & Shariff Harun, 2024. "Factors Affecting Green Purchase Behavior Among Undergraduate Students: A Conceptual Analysis," Information Management and Business Review, AMH International, vol. 16(3), pages 651-656.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:651-656
    DOI: 10.22610/imbr.v16i3(I)S.4091
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/4091/2654
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/4091
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i3(I)S.4091?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ming-Chang Lee, 2016. "Knowledge management and innovation management: best practices in knowledge sharing and knowledge value chain," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 19(2), pages 206-226.
    2. Farzana Quoquab & Azila Jaini & Jihad Mohammad, 2020. "Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach," IJERPH, MDPI, vol. 17(14), pages 1-20, July.
    3. Farheen Naz & Judit Oláh & Dinu Vasile & Róbert Magda, 2020. "Green Purchase Behavior of University Students in Hungary: An Empirical Study," Sustainability, MDPI, vol. 12(23), pages 1-21, December.
    4. Heesup Han, 2020. "Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2815-2828, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    2. Magdalena Maciaszczyk & Artur Kwasek & Maria Kocot & Damian Kocot, 2022. "Determinants of Purchase Behavior of Young E-Consumers of Eco-Friendly Products to Further Sustainable Consumption Based on Evidence from Poland," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    3. Islam Elgammal & Marwa Ghanem & Obaid Al-Modaf, 2024. "Sustainable Purchasing Behaviors in Generation Z: The Role of Social Identity and Behavioral Intentions in the Saudi Context," Sustainability, MDPI, vol. 16(11), pages 1-18, May.
    4. Trendov, Nikola M. & Vasa, László, 2020. "Farmers’ experience in adoption and usage of ICT solutions for agriculture in the Republic of North Macedonia," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 14(3-4), December.
    5. Arun T. M. & Puneet Kaur & Alberto Ferraris & Amandeep Dhir, 2021. "What motivates the adoption of green restaurant products and services? A systematic review and future research agenda," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2224-2240, May.
    6. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
    7. Shehawy, Yasser Moustafa, 2023. "In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    8. Yam B. Limbu & A. F. M. Jalal Ahamed, 2023. "What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(15), pages 1-15, August.
    9. Imran Hossain & Maria Fekete-Farkas & Md. Nekmahmud, 2022. "Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior," Energies, MDPI, vol. 15(13), pages 1-20, June.
    10. Li, Zhaotong & Wu, Min & Teo, Chee-Chong & Yuen, Kum Fai, 2024. "An investigation of consumer switching intention on the use of automated courier station from a signaling perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    11. Changpeng Shao & Sen Lin, 2024. "Do psychological costs matter? The mechanism of perceived value on green consumption behaviour," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    12. Jinsoo Hwang & Jinkyung-Jenny Kim, 2021. "Edible Insects: How to Increase the Sustainable Consumption Behavior among Restaurant Consumers," IJERPH, MDPI, vol. 18(12), pages 1-16, June.
    13. Mihaela Simona Moise & Irene Gil-Saura & María-Eugenia Ruiz-Molina, 2020. "Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    14. Singh, Pratibha & Sharma, Mahak & Daim, Tugrul, 2024. "Envisaging AR travel revolution for visiting heritage sites: A mixed-method approach," Technology in Society, Elsevier, vol. 76(C).
    15. Józef Ober & Janusz Karwot, 2022. "Pro-Ecological Behavior: Empirical Analysis on the Example of Polish Consumers," Energies, MDPI, vol. 15(5), pages 1-27, February.
    16. Eleanor Kohler & Emmanuel Mogaji & İsmail Erkan, 2023. "Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
    17. Syed Jamal Abdul Nasir Syed Mohamad & Nor Shahrul Nizam Muhamad Nor & Amily Fikry & Muhammad Ridzuan Abdul Aziz, 2023. "The Effect of Organizational Innovation Mediates between Knowledge Management Capabilities and Hotel Performance: A Conceptual Analysis," Information Management and Business Review, AMH International, vol. 15(3), pages 510-524.
    18. Farzana Riva & Solon Magrizos & Mohammad Rabiul Basher Rubel & Ioannis Rizomyliotis, 2022. "Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2807-2819, November.
    19. Jung Woo Han & Seng Kiat Kok & Robert McClelland, 2023. "The impact of green training on employee turnover intention and customer satisfaction: An integrated perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 3006-3019, November.
    20. Yaqin Lin & Chun-Hung Chiu, 2023. "Effectiveness of Discount Incentives in Carbon Reduction: Impact of Customer-Perceived Value Sacrificed for Green Hotels," Sustainability, MDPI, vol. 15(16), pages 1-21, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:651-656. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.