The Adoption of Nuclear Power Generation
This article develops a model of the innovation adoption decision. The model allows the economic situation of a utility and its perception of uncertainty associated with an innovation to affect the probability of adopting it. This model is useful when uncertainties affecting decisions about adoption persist throughout the diffusion process, thereby making the usual adoption model implicit in rate-of-diffusion studies inappropriate. An empirical test of the model finds that firm size, power pool size, and selected aspects of uncertainty about the innovation are significant predictors of U.S. utility companies' decisions on whether or not to adopt nuclear power generation.
Volume (Year): 11 (1980)
Issue (Month): 1 (Spring)
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