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Können Manager lernen, erfolgreiche Geschäftsentscheidungen zu treffen?


  • Wüstermann, Ralf Peter

    () (PhD.-Student an der Girne American University)


Mistakes in management decisions sustainably affect the development of a company. However, in practice management decisions do not always show the desired results. In order to improve the quality of decisions sustainably, management can use a new combination of measures like organizational change, social learning and corporate communication. Each of the presented instruments has been proven in practice, but only the new combination of instruments enable the management to make better decisions. This combination of different instruments consists of a dual company organization of hierarchy and networks, social learning, the use of internal and external networks and an open corporate communication. For this reason, management is able to take more successful, faster and flexible decisions than with traditional corporate structures, methods and instruments. The utility of the presented instrument combination will be demonstrated based on an example of a decision for a direct investment.

Suggested Citation

  • Wüstermann, Ralf Peter, 2015. "Können Manager lernen, erfolgreiche Geschäftsentscheidungen zu treffen?," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 140-151, Dezember.
  • Handle: RePEc:ris:zfioef:0065

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    More about this item


    Soziales Lernen; Entscheidungsprozess; Netzwerke; Weisheit der Vielen; Wettbewerbsfähigkeit;

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • G00 - Financial Economics - - General - - - General
    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles


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