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Changing the media landscape in India under the Modi government: a case study based on the Narrative Policy Framework

Author

Listed:
  • Aryal, Saroj Kumar

    (University of Warsaw, Faculty of Political Science and International Studies, Warsaw, Poland)

  • Bharti, Simant Shankar

    (University of Warsaw, Faculty of Political Science and International Studies, Warsaw, Poland)

Abstract

After the emergence of "new media," propaganda and so-called "alternative facts" are some of the main tools that have been used by governments, individuals, or interest groups to recalibrate the narration of certain information. By using the basic storytelling methods, the Narrative Policy Framework (NPF) allows policymakers to use the media to spread the newer dynamics of narration. Since 2014, after the Bharatiya Janata Party (BJP) came to power, the government has constantly been using narration through the state-funded media that have changed the overall media landscape in the country. Thus, using the NPF, this research aims to perform a media content analysis of India and discuss the changing media landscape of the nation. To prove the argument, the article provides various empirical examples and facts (from India) which are changing the narrative among the public and the ruling party's pursuit of its political aims by radical change in public policy.

Suggested Citation

  • Aryal, Saroj Kumar & Bharti, Simant Shankar, 2022. "Changing the media landscape in India under the Modi government: a case study based on the Narrative Policy Framework," Studia z Polityki Publicznej / Public Policy Studies, Warsaw School of Economics, vol. 9(3), pages 1-18, November.
    • Handle: RePEc:ris:spppps:0250
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    References listed on IDEAS

    as
    1. Deserai A. Crow & Andrea Lawlor, 2016. "Media in the Policy Process: Using Framing and Narratives to Understand Policy Influences," Review of Policy Research, Policy Studies Organization, vol. 33(5), pages 472-491, September.
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    More about this item

    Keywords

    Narrative Policy Framework; Indian media; media landscape; Modi government; right-wing media;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • H59 - Public Economics - - National Government Expenditures and Related Policies - - - Other
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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