Digital Identity Building and Self-Presentation on SMS Case Study of Content Creators in the Kingdom of Bahrain

The objective of this study, "Digital Identity Building and Self-presentation on SMS - Case Study of Content Creators in the Kingdom of Bahrain," is to determine how digital identity is constructed and formed through social media. Additionally, it seeks to investigate the role of social media in shaping digital identity and self-presentation, as well as the tactics employed by content creators to achieve this objective through social media. The semi-structured interview is used as a data collection tool for the research sample, comprising eleven content creators in the Kingdom of Bahrain (n = 11). The study adopted a qualitative approach. The research demonstrated the importance of content creators presenting their authentic selves without the use of fabricated identities to be readily accepted by their community of followers. The people who created the content also agreed that social media is the most effective approach to developing a digital identity. They said that the ideal platform to use depends on the message they want to send and the audience they want to reach. Additionally, digital identity and self-presentation through social media are entirely dependent on spontaneity and honesty. Some of them are attempting to increase their likes and views, even if it means submitting content that contradicts their own beliefs. In the digital ecosystem, identity is established through personal experiences and education. The essential components of this process are spontaneity and respect for the values shared within society.