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Exploring Media and Communication Students’ Perception of Egyptian Universities’ Use of Augmented Reality in Learning

Author

Listed:
  • Sawsan Taha
  • Enas Abulibdeh
  • Hanan El-Gendi
  • Hanan Shaher Almarashdi
  • Emad M. Alghazo
  • Imad Ibraheem Mostafa
  • Bushra S. Abusini
  • Salem Khalil Al-Aqtash
  • Abed El Hakeem Hejazi
  • Firas Tayseer Mohammad Ayasrah
  • Mohannad Salameh Alkhalaileh

Abstract

The aim of this study was to investigate the perceptions of media students in Egypt universities about using augmented reality (AR) technology in learning. To achieve this, the study adopted Technology Acceptance Model (TAM) and utilized a survey questionnaire to collect data from students in seven universities across Egypt. The findings revealed that (i) the students had a positive perception about using AR in media and communication learning; (ii) many media students in Egypt were not fully aware of the various AR technology applications in media and communication education; (iii) the students identified several negative factors that may hinder their acceptance of AR technology as an instructional tool, such as poor connectivity, lack of free AR programs, and lack of training programs. Addressing these barriers could help promote the adoption of AR technology in media and communication learning among students in Egypt. The significance of the study lies in that it sheds light on the need for increased awareness and education of the potential benefits of using AR technology in media and communication learning.

Suggested Citation

  • Sawsan Taha & Enas Abulibdeh & Hanan El-Gendi & Hanan Shaher Almarashdi & Emad M. Alghazo & Imad Ibraheem Mostafa & Bushra S. Abusini & Salem Khalil Al-Aqtash & Abed El Hakeem Hejazi & Firas Tayseer M, 2023. "Exploring Media and Communication Students’ Perception of Egyptian Universities’ Use of Augmented Reality in Learning," Studies in Media and Communication, Redfame publishing, vol. 11(4), pages 209-219, June.
    • Handle: RePEc:rfa:smcjnl:v:11:y:2023:i:4:p:209-219
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    References listed on IDEAS

    as
    1. Huseyin Bicen & Burak Demir, 2020. "A Content Analysis on Articles Using Augmented Reality Technology and Infographic in Education," Postmodern Openings, Editura Lumen, Department of Economics, vol. 11(1Sup1), pages 33-44, March.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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