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Competitiveness through People


  • Alexandra Horobet

    () (Bucharest Academy of Economic Studies, Romania)

  • Livia Ilie

    () (University Lucian Blaga of Sibiu, Romania)

  • Cosmin Joldes

    () (Bucharest Academy of Economic Studies, Romania)


Managers are becoming more aware of the value that investment in human resources, as opposed to expenses in intangible assets can produce at the company level and that human resource activities can focus on key business concerns, and in turn drive greater growth and eventually higher market value. In this framework, the core-competency perspective focuses attention on the importance of knowledge creation and learning processes for building and maintaining competitive advantage in a world defined by globalization, demographic change, and the rise of the knowledge worker. The effective management of Romanian companies can represent an advantage in a competitive business environment, shaped by the end of transition, the EU membership and the globalization process. Our paper explores the major shifts that are occurring in one critical activity related to human resources, and looks to management education as a solution for current performance business issues for Romanian companies.

Suggested Citation

  • Alexandra Horobet & Livia Ilie & Cosmin Joldes, 2008. "Competitiveness through People," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 11(27), pages 123-138, January.
  • Handle: RePEc:rej:journl:v:11:y:2008:i:27:p:123-138

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    management education; human resources; competitive advantages; performance.;

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • I2 - Health, Education, and Welfare - - Education
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity


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