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Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing

Author

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  • TANASE, George Cosmin

Abstract

In the digital age, where technological advancements are continuously reshaping the landscape of commerce, one prevailing truth remains: the customer experience is paramount. The realm of e-commerce, in particular, has witnessed an unprecedented evolution, revolutionizing the way businesses engage with consumers. Within this context, the fusion of artificial intelligence (AI) and content personalization has emerged as a transformative force, redefining the dynamics of e-commerce marketing and propelling customer experiences to new heights. The progression of customer experience has been a hallmark of the modern business landscape, shaped by the rapid advancement of technology, the expansion of digital platforms, and the changing behaviors of consumers. The traditional notion of shopping has metamorphosed into a complex web of online interactions, necessitating an intricate understanding of customer expectations. As consumers become more informed, empowered, and digitally connected, their demands for personalized, seamless experiences have intensified. The transition from mere transactions to experiential journeys has propelled businesses to seek innovative strategies that bridge the gap between customer desires and brand offerings.

Suggested Citation

  • TANASE, George Cosmin, 2026. "Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 17(1), pages 31-40, February.
    • Handle: RePEc:rdc:journl:v:17:y:2026:i:1:p:31-40
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    JEL classification:

    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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