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Investigating the relationship between consumer mindfulness and sustainable consumption behavior

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  • Melis Kaytaz Yigit

    (School of Applied Science, Avrasya University, Trabzon, Turkey.)

Abstract

Mindfulness which is based on one’s acceptance of the current situation and state without judging has recently manifested itself in various field studies of marketing. Similarly, in today’s changing conditions, the importance of ecological balance has made consumers and businesses more sensitive to sustainable product production and consumption. In this context, the aim of the study is to explore the relationship between consumer mindfulness and sustainable consumption behavior. In order to test relationships, 200 usable questionnaires were collected and tested through linear regression analysis. Findings indicated that consumers’ mindfulness has a significantly positive effect on consumers’ sustainable consumption behavior. Key Words: Mindfulness, Mindful Consumption, Sustainable Consumption, Sustainable Marketing

Suggested Citation

  • Melis Kaytaz Yigit, 2020. "Investigating the relationship between consumer mindfulness and sustainable consumption behavior," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(6), pages 37-43, October.
    • Handle: RePEc:rbs:ijbrss:v:9:y:2020:i:6:p:37-43
    DOI: 10.20525/ijrbs.v9i6.915
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    References listed on IDEAS

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    1. Jeffrey Jacob & Emily Jovic & Merlin Brinkerhoff, 2009. "Personal and Planetary Well-being: Mindfulness Meditation, Pro-environmental Behavior and Personal Quality of Life in a Survey from the Social Justice and Ecological Sustainability Movement," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 93(2), pages 275-294, September.
    2. Kirk Brown & Tim Kasser, 2005. "Are Psychological and Ecological Well-being Compatible? The Role of Values, Mindfulness, and Lifestyle," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 74(2), pages 349-368, November.
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    2. Amy Errmann & Felix Septianto, 2023. "Balancing evolutionary impulses: Effects of mindfulness on virtue food preference," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 848-870, April.

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