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Using Technologies In The Process Of Taking Decisions In Business

Author

Listed:
  • Ana Maria Mihaela Iordache

    (Romanian-American University, Bucharest, Romania)

  • Ionel Iacob

    (Romanian-American University, Bucharest, Romania)

Abstract

In the midst of today's rapid change, timely and appropriate data needs to be collected and analyzed regularly instead of arbitrarily or haphazardly for business decisions and for business analysis and strategy. Despite the importance of systematic intelligence activities, both in academia and the business world, they are still trying to find a footing. When businesses aim to be more data-driven, efforts will increase in data sharing and collaboration. Visualization of data will be even more critical for groups and divisions to work together. The paper includes in the first part a short overview about the main business intelligence techniques. In the second part we present a customer relationships management software (hubspot) as an instrument for taking decissions in business.

Suggested Citation

  • Ana Maria Mihaela Iordache & Ionel Iacob, 2019. "Using Technologies In The Process Of Taking Decisions In Business," Journal of Information Systems & Operations Management, Romanian-American University, vol. 13(2), pages 87-99, December.
    • Handle: RePEc:rau:jisomg:v:13:y:2019:i:2:p:87-99
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    File URL: http://www.rebe.rau.ro/RePEc/rau/jisomg/WI19/JISOM-WI19-A06.pdf
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    References listed on IDEAS

    as
    1. H. Roland Weistroffer & Yan Li, 2016. "Multiple Criteria Decision Analysis Software," International Series in Operations Research & Management Science, in: Salvatore Greco & Matthias Ehrgott & José Rui Figueira (ed.), Multiple Criteria Decision Analysis, edition 2, chapter 0, pages 1301-1341, Springer.
    Full references (including those not matched with items on IDEAS)

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