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Managing Asymmetric Resource Dependence and Environmental Risk in Relationships by Real Options

Author

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  • Ellen Roemer

    () (University of Bradford, School of Management, Marketing Group, Emm Lane)

Abstract

Asymmetric dependence in buyer-seller relationship is probably among the most widely studied phenomena in relationship research. However, the focus on asymmetric resource dependence has mainly addressed risks within the buyer-seller dyad and has largely disregarded external types of risk affecting relationships. This paper examines how to balance resources in relationships when there is inter-organizational dependence and when there is environmental risk. The author uses a formal real options model to analyze the effects of different types of risk having an impact on relationships and to determine an optimal management of relationships when there is a-symmetric dependence and environmental risk.

Suggested Citation

  • Ellen Roemer, 2004. "Managing Asymmetric Resource Dependence and Environmental Risk in Relationships by Real Options," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 15(1), pages 89-106.
  • Handle: RePEc:rai:mamere:1861-9908_mrev_2004_01_romer
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    Keywords

    Resource dependence; relationships; risk; real options;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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