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Do managers at two hierarchical levels differ in how they assess their company’s market orientation?

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  • Bodlaj, Mateja

Abstract

The purpose of the presented empirical study was to examine the cultural and behavioural adoption of a market orientation as perceived by two groups of managers: general managers and marketing managers. With regard to market-oriented behaviours, a distinction is made between a responsive and a proactive market orientation. Based on a single-informant approach, comparisons between both groups of managers are made by testing invariant latent mean structures. An analysis of 363 companies from a South-east European country reveals that the general managers perceived all components of a market orientation significantly better than the marketing managers.

Suggested Citation

  • Bodlaj, Mateja, 2012. "Do managers at two hierarchical levels differ in how they assess their company’s market orientation?," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 17(3), pages 292-312.
  • Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2012_03_bodlaj
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    File URL: http://www.hampp-verlag.de/hampp_e-journals_JEMS.htm#312
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    Cited by:

    1. Yaprak, Attila & Tasoluk, Burcu & Kocas, Cenk, 2015. "Market orientation, managerial perceptions, and corporate culture in an emerging market: Evidence from Turkey," International Business Review, Elsevier, vol. 24(3), pages 443-456.

    More about this item

    Keywords

    market-oriented culture; market information; responsive and proactive market orientation;

    JEL classification:

    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • P20 - Economic Systems - - Socialist Systems and Transition Economies - - - General
    • P31 - Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions

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