IDEAS home Printed from
   My bibliography  Save this article

Customer Integration and Beyond - Towards a Business Economic-Ethical Theory of the Firm


  • Michaela Haase


The paper aims to make a contribution to the overcoming of what Freeman has characterized by his 'separation thesis' and, based on a theory of the firm, the resources-processes-outcomes approach, developing of a business economic-ethics approach. The resources-processes-outcomes approach draws on two main theoretical concepts: integrative production and customer integration. The concept of customer integration throws light on the mutual responsibility of supplier and customer for the value-creation process and its outcomes. As regards management implications, customer integration can be interpreted as a special case of stakeholder integration. The paper outlines this program and proposes its imple-mentation in two steps. Whereas the first step is mainly concerned with the statement, analysis and extension of the ethical dimensions of the available theory, step two shall contribute to the development of a business economic-ethical theory.

Suggested Citation

  • Michaela Haase, 2008. "Customer Integration and Beyond - Towards a Business Economic-Ethical Theory of the Firm," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 9(1), pages 129-152.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2008_01_haase

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Matthias Fink & Rainer Harms & Isabella Hatak, 2012. "Nanotechnology and Ethics: The Role of Regulation Versus Self-Commitment in Shaping Researchers’ Behavior," Journal of Business Ethics, Springer, vol. 109(4), pages 569-581, September.

    More about this item


    Business Economic-Ethical Theory; Integrative Production; Customer Integration; Stakeholder Integration; Expectations; Stakeholder Management;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2008_01_haase. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rainer Hampp). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.