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Predicting the intention to adopt wearable payment devices in China: The use of hybrid SEM-Neural network approach

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Listed:
  • Li Luyao
  • Abdullah Al Mamun
  • Naeem Hayat
  • Qing Yang
  • Mohammad Enamul Hoque
  • Noor Raihani Zainol

Abstract

Wearable payment devices (WPD) are gaining acceptance fast and transforming everyday life and commercial operations in China. Limited research works were conducted on customers’ adoption intentions to obtain a real image of the evolution of WPD in China. This study aims to investigate the effects of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Perceived Trust (PT), and Lifestyle Compatibility (LC) on the intention to adopt WPD among Chinese consumers by expanding unified theory of acceptance and use of technology with two impelling determinants (i.e. PT and LC). Using an online survey, empirical data were collected from 298 respondents in China. In a two-stage data analysis, partial least squares structural equation modelling (PLS-SEM) were employed to analyse the causal effects and associations between independent and dependent variables, whereas artificial neural networks (ANN) were used to evaluate the research model prediction capability. The (PLS-SEM) findings indicated that PE, SI, FC, HM, LC, and PT had substantial positive impacts on adoption intention, whilst EE had no impact on adoption intention among Chinese consumers. The ANN analysis proved the high prediction accuracy of data fitness, with ANN findings highlighting the importance of PT, FC, and PE on the intention to adopt WPD. It was suggested that the study findings assist WPD service providers and the smart wearable device industry practitioners in developing innovative products and implementing efficient marketing strategies to attract the existing and potential WPD users in China.

Suggested Citation

  • Li Luyao & Abdullah Al Mamun & Naeem Hayat & Qing Yang & Mohammad Enamul Hoque & Noor Raihani Zainol, 2022. "Predicting the intention to adopt wearable payment devices in China: The use of hybrid SEM-Neural network approach," PLOS ONE, Public Library of Science, vol. 17(8), pages 1-21, August.
    • Handle: RePEc:plo:pone00:0273849
    DOI: 10.1371/journal.pone.0273849
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    References listed on IDEAS

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    1. Hendy Mustiko Aji & Izra Berakon & Maizaitulaidawati Md Husin, 2020. "COVID-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1804181-180, January.
    2. Patil, Pushp & Tamilmani, Kuttimani & Rana, Nripendra P. & Raghavan, Vishnupriya, 2020. "Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal," International Journal of Information Management, Elsevier, vol. 54(C).
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