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Vinotherapy As An Innovation – Impact On Health Attitudes

Author

Listed:
  • Malgorzata Rutkowska-Podolowska

    (Wroclaw University of Technology)

  • Nina Szczygiel

    (University of Aveiro, Portugal)

  • Grzegorz Podolowski

    (Poland)

Abstract

Evidence from research has not only excluded negative consequence of moderate wine consumption, but associated consumption of grapes and their components with a protective impact on health. Wine demonstrates anti-cancer, antioxidant and defensive results for the cardiovascular system. Not surprisingly, there is an interest in exploring a growing consumption of wine and turning it into innovative solutions with different approaches, making use of areas that have undergone significant transformations over last decades as a results of a global dynamical change which offer new consumption patterns seen now as driving forces for stagnating economies of the XXI century. This article builds on this perspective aiming to shed some light on wine consumption patterns, health attitudes and the perception and awareness of positive effect of a moderate consumption of wine on human health. The study was carried out between March and May 2013 as a self-administered questionnaire to visitors of liquor stores, wineries, wineries of the Lower Silesia region, Poland. Results demonstrate an interest in consumption of wine with opposite tendencies in opinions about the recommended about the recommended wine quantity of consumption. Some consciousness of health-related benefits and applications of wine show an increasing awareness in this matter.

Suggested Citation

  • Malgorzata Rutkowska-Podolowska & Nina Szczygiel & Grzegorz Podolowski, 2016. "Vinotherapy As An Innovation – Impact On Health Attitudes," Oeconomia Copernicana, Institute of Economic Research, vol. 7(4), pages 683-695, December.
    • Handle: RePEc:pes:ieroec:v:7:y:2016:i:4:p:683-695
    DOI: 10.12775/OeC.2016.038
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    References listed on IDEAS

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    1. Bruwer, Johan & Lesschaeve, Isabelle & Campbell, Benjamin L., 2012. "Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 45-58.
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    Keywords

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    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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