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Comparison Of Controlling Tools Of Different Sales Structures: Case Studies


  • Farkasne Fekete Maria

    () (Szent István University)

  • Gyorgy Gonda

    (Szent István University)


This paper describes and analyses the importance and usefulness of different controlling tools, which are used by two companies of the case studies. The organizational structure of the companies and their main key parameters are shown and analised. The paper focuses only on the sales activities and sales structures of these companies and brings up working solutions for some commonly occurring problems in business operations. The two companies of the case studies strongly differ from each other in many aspects and we can notice that they use different controlling tools for the same problems and challenges they have to face.

Suggested Citation

  • Farkasne Fekete Maria & Gyorgy Gonda, 2010. "Comparison Of Controlling Tools Of Different Sales Structures: Case Studies," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 2(1), pages 44-56, December.
  • Handle: RePEc:pcz:journl:v:2:y:2010:i:2:p:44-56

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    Cited by:

    1. Jakub Jaroszyñski & Mateusz Ch£¥D, 2013. "Controlling Logistics In The Supply Chain," Advanced Logistic systems, University of Miskolc, Department of Material Handling and Logistics, vol. 7(2), pages 19-26, December.

    More about this item


    controlling tools; management;

    JEL classification:

    • G00 - Financial Economics - - General - - - General
    • L00 - Industrial Organization - - General - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General


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