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Comparison Of Controlling Tools Of Different Sales Structures: Case Studies

  • Farkasne Fekete Maria

    ()

    (Szent István University)

  • Gyorgy Gonda

    (Szent István University)

Registered author(s):

    This paper describes and analyses the importance and usefulness of different controlling tools, which are used by two companies of the case studies. The organizational structure of the companies and their main key parameters are shown and analised. The paper focuses only on the sales activities and sales structures of these companies and brings up working solutions for some commonly occurring problems in business operations. The two companies of the case studies strongly differ from each other in many aspects and we can notice that they use different controlling tools for the same problems and challenges they have to face.

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    Article provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.

    Volume (Year): 2 (2010)
    Issue (Month): 1 (December)
    Pages: 44-56

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    Handle: RePEc:pcz:journl:v:2:y:2010:i:2:p:44-56
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