IDEAS home Printed from
   My bibliography  Save this article

Marketing Instrumentarium In The Process Of Accepting Projects For Developmental Acceleration In Back-Warded Regions


  • Robert Stefko

    () (Presov University)

  • Ivana Butoracova Sindleryova

    (Presov University)

  • Eva Litavcova

    (Presov University)


The aim of the study is to present and describe a possible interaction between currently en vogue economic spheres – project management and marketing. On the basis of the research carried out, the authors identify key elements of marketing instrumentary which might be applied by project planning and implementation within a developing region of the Slovak republic. The method was analysed in practice for a chosen type of a project related to life-long learning education which was implemented in the Presov self-governing region. The article is one of the outcomes of the research project Research on determinants and activating elements accelerating regional development and proposal for an informed model aimed at increasing competitiveness of the region with the support of a specific marketing instrumentary registered at the Grant Agency of the Slovak Republic, filed under 1/4638/07 and at the Centre of excellence CEVKOG.

Suggested Citation

  • Robert Stefko & Ivana Butoracova Sindleryova & Eva Litavcova, 2010. "Marketing Instrumentarium In The Process Of Accepting Projects For Developmental Acceleration In Back-Warded Regions," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 2(1), pages 155-171, December.
  • Handle: RePEc:pcz:journl:v:2:y:2010:i:2:p:155-171

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Charles Egbu, 1999. "Skills, knowledge and competencies for managing construction refurbishment works," Construction Management and Economics, Taylor & Francis Journals, vol. 17(1), pages 29-43.
    2. Patricia Carrillo & Herbert Robinson & Chimay Anumba & Nasreddine Bouchlaghem, 2006. "A Knowledge Transfer Framework: the PFI context," Construction Management and Economics, Taylor & Francis Journals, vol. 24(10), pages 1045-1056.
    3. Justyna Patalas-Maliszewska & Hannes Werthner, 2010. "The Method for Assessing and Forecasting Value of Knowledge in SMEs – Research Results," Contemporary Economics, University of Finance and Management in Warsaw, vol. 4(3), October.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Marketing mix; project management; region;

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General
    • L00 - Industrial Organization - - General - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pcz:journl:v:2:y:2010:i:2:p:155-171. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Paula Bajdor). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.