Cross-cultural management revisited: A qualitative approach
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DOI: 10.1057/s41267-021-00442-1
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- Mary Yoko Brannen & Rebecca Piekkari & Susanne Tietze, 2014. "The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 45(5), pages 495-507, June.
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