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People Management Efficiency. New Challenges in the Current Economic Context


  • Luþ Dina Maria

    (“Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management, Timiºoara)

  • Miculescu Marius

    () (“Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management, Timiºoara)


The most important resource that managers have available in the company is people. Managers know that people make the critical difference between success and failure. The effectiveness with which organisations manage, develop, motivate, involve and engage the willing contribution of the people who work in them is a key determinant of how well those organisations perform. In 2008, when we started talking about the economic crisis we realized that the approach of business as usual could not work. We all need a new approach to business: out-of-the-box, based on creativity, innovation, flexibility and adaptability to market needs and clients - what differentiates leading companies from the rest. There are many companies who understand that business performance and efficiency are the result of human transformation and development. Therefore, these companies have adopted a new style of management: management coaching style.

Suggested Citation

  • Luþ Dina Maria & Miculescu Marius, 2011. "People Management Efficiency. New Challenges in the Current Economic Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 738-742, May.
  • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:738-742

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    More about this item


    economic crisis; people management; management coaching style.;

    JEL classification:

    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration


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